August 26, 2010
Bryan Durocher shares business building tips for promoting body treatments and hydrotherapy along with series and gift card sales in the spa. http://www.youtube.com/watch?v=vxFgQP2t_aI
July 6, 2010
Bryan gives cost effective strategies for keeping clients connected and informed about your business and its product and services. http://www.youtube.com/watch?v=SouR-pOmFZE
June 11, 2010
My latest video blog entry, featuring tips on the hiring process to empower the spa owner or manager. I discuss the 4 step interview process. http://www.youtube.com/watch?v=7hM6DhaefM8
June 6, 2010
Watch me introduce my new Video Blog (or Vlog) on SpaTrade.com! I give some pointers on planning for a successful 2010. http://www.youtube.com/watch?v=JbNpa9laKC4
May 24, 2010
What is Guerrilla Marketing? Guerrilla Marketing means thinking outside the traditional ways of marketing; it is a focused investment of time and effort with minimal financial cost. One typical term associated with guerrilla marketing is sweat equity. It is about identifying what the team can collectively do to generate new business and hype about the salon and spa without spending cash resources. Planning social outings with the staff is one way to generate enthusiasm and a ‘buzz’. The beauty of...
May 13, 2010
With clients watching their pocketbooks closely, it is imperative for spa owners to do the same. This is the time to be aggressive in your marketing and detailed in your education and client service experiences. Invest in retail, networking, and sales dialogue training. These are the tools that can empower and alter your bottom line. It is not the time...
April 26, 2010
It is Monday afternoon and IECSC 2010 is definitely reminiscent of the shows from before two years ago. I have been teaching non stop since I arrived on Saturday. The attendance has been terrific for each program. From the few moments I have spent on the show floor I have seen a buzz for all three days. It was great...
May 1, 2008
Spa guru Bryan Durocher provides valuable tips for running a financially successful spa.
Owning a spa in this changing economic climate can be challenging. Because the majority of services offered in this industry are considered a luxury, you must be extremely attentive to all aspects of your business in order to be profitable. Focusing on key elements of operational management, retail sales, and core marketing programs while ensuring the budget and finances are available is absolutely imperative for your spa to be successful. Select A Stellar Staff A great spa starts with a...