Bryan gives cost effective strategies for keeping clients connected and informed about your business and its product and services. http://www.youtube.com/watch?v=SouR-pOmFZE

My latest video blog entry, featuring tips on the hiring process to empower the spa owner or manager. I discuss the 4 step interview process. http://www.youtube.com/watch?v=7hM6DhaefM8

Watch me introduce my new Video Blog (or Vlog) on SpaTrade.com! I give some pointers on planning for a successful 2010. http://www.youtube.com/watch?v=JbNpa9laKC4

What is Guerrilla Marketing? Guerrilla Marketing means thinking outside the traditional ways of marketing; it is a focused investment of time and effort with minimal financial cost. One typical term associated with guerrilla marketing is sweat equity. It is about identifying what the team can collectively do to generate new business and hype about the salon and spa without spending cash resources. Planning social outings with the staff is one way to generate enthusiasm and a ‘buzz’. The beauty of...

With clients watching their pocketbooks closely, it is imperative for spa owners to do the same. This is the time to be aggressive in your marketing and detailed in your education and client service experiences. Invest in retail, networking, and sales dialogue training. These are the tools that can empower and alter your bottom line. It is not the time...

It is Monday afternoon and IECSC 2010 is definitely reminiscent of the shows from before two years ago. I have been teaching non stop since I arrived on Saturday. The attendance has been terrific for each program. From the few moments I have spent on the show floor I have seen a buzz for all three days. It was great...