Dori Soukup

5 Steps to Tap into Missed Revenue Opportunities

When was the last time you went to a spa and had an experience where the therapist actually talked to you about adding a treatment to what you already selected from the menu? Or when was the last time a therapist actually recommended a product to use at home? You are probably thinking, I don’t remember or it rarely happens. Actually, the fact is most guests leave spas empty handed… except for cruise spas. You are probably a spa professional...

Teams & Mental Health

The phrase "Mental Health" in the work environment is usually related to: Job Stress and/or Burnout Communication or the need for Conflict Resolution between employees Employee Anxiety We think because we are in the spa industry we don’t get stressed. The fact is many employers and employees in the spa industry rarely go to spas or practice what they preach. Cry for help? Daily, we receive indicators that many are stressed. What are you doing about it? Mental Health is...

4 Steps to Tap into Missed Revenue Opportunities

When was the last time you went to a spa and had an experience where the therapist actually talked to you about adding a treatment to what you already selected from the menu? Or when was the last time a therapist actually recommended a product to use at home? You are probably thinking, I don’t remember or it rarely happens. Actually, the fact is most guests leave spas empty handed… except for cruise spas. You are probably a spa professional...

8 Tips for a Successful Holiday Season!

Let’s face it, we all have good intentions to finish the year off financially strong! How can you ensure that intention is maximized? By planning! Here are 8 Tips to Reach Your Financial Goals! 1. Set up a spa gift card display area in the reception center. Make a big fuss about gift card sales. Create a poster or a banner reminding your guests that giving a spa gift card to a loved one is a very special gift! 2...

New Belief, New Income Potential…

Do you want to increase your income exponentially? You can, by focusing on delivering a complete guest experience, “in the spa” and “at home!” The spa industry does a great job with performing treatments “in the spa”, but in most cases, misses the boat with retail opportunities and educating guests on how to take care of themselves at home BETWEEN TREATMENTS. I don’t know why, but most spa teams don’t recognize the importance of home care products in the wellness...

Winning vs. Losing

Do you ever wonder why some teams win and some lose? Why some spas succeed and others close? What is the difference between a winning and losing? Winning team characteristics: *Passion *Drive *Belief *Persistence *Resilience *Energy *Positive attitude *Teamwork and Respect *Sticking to the game plan *Buy into the plan *Focus and delivering the vision, I could on… Who is on your team? Are they winning or not meeting expectations? In the book, Good to Great, Jim Collins said it...

4 Steps to Tap into Missed Revenue Opportunities

When was the last time you went to a spa and had an experience where the therapist actually talked to you about adding a treatment to what you already selected from the menu? Or when was the last time a therapist actually recommended a product to use at home? You are probably thinking, I don’t remember or it rarely happens. Actually, the fact is most guests leave spas empty handed… except for cruise spas. In my position as a consultant...

Invest in Education and Succeed!

Education = Success As a little girl my mom always stressed to all of us how important a good education would be and how it could affect our lives. You probably say the same to your kids, but here is the thing…are you practicing what you are preaching to your kids? Let’s have a moment of truth. How much time do you designate to your business education? We have many professionals in the InSPAration Management community that are great students...

The Importance of the Guest Consultation

Join us at the IECSC Show in NY for Success with Guest Consultation ! Here is a sneak preview of what you'll learn. Most spas focus on A La Carte treatments instead of programs this practice leads to limited revenue due to: • Lack of Detailed Consultations • No Consultation Structure or System • No Tracking of Consultation to Reservation Performance • No Team Focus on Reserving Consultations • No Focus on Customized Programs or Volume Targets • Lack of...

How Effective is your Website?

Here are six key questions to help you identify improvements to make your website more effective: 1. Is your website more than just an online brochure? Many people make the mistake of simply creating a website that is nothing more than a company brochure online. If consumers happen to stumble on it, they may stay less than 1 minute, then leave with no desire to ever come back. These types of sites kill your online efforts. They lack engagement and...

Pages