There isn’t really anything complicated or challenging to it. Just do it the same way you promoted your spa or practice to success: Create your brand image and get a supplier Feature your products in your treatments and on your retail shelves Train your team to use and appreciate them. Talk about your product brand with enthusiasm and no one else’s! Make sure that your team (or yourself for that matter!) never fails to promote retail. Enjoy the sales, the...

In my 13 years as a spa business coach and industry speaker, one fact has become dramatically evident: a large percentage of spa owners are failing to achieve even modest financial success. We have rooms full of spa operators attentively listening to a business expert explain the many reasons small companies fail to perform as expected, most hands raised when asked if the information applies to their own experience. Spa consultants may receive query after query from potential clients, only...

In his insightful book Before You Quit Your Job, (Warner Business Books, 2005), accomplished author and entrepreneur Robert Kiyosaki states, "The fear of failing is the primary reason why so many people do not succeed in life or are not as successful as they would like to be." Human potential guru Anthony Robbins describes personal "wealth wounds" as the negative inner beliefs that many people have about money and one's worthiness of it. Spiritual educator Dr. Wayne Dyer explains that...