Heather Mikesell

Business Boom

Discover how targeting a niche market and promoting fun has proven to be a recipe for success for this New York City brow bar.
Opened in the midst Of the economic downturn in April 2008, Boom Boom Brow Bar (New York City) hasn’t let an untimely recession keep it from thriving. The hip and upscale waxing salon, complete with a disco ball and a dog named Baby, is the brainchild of owner Malynda Vigliotti (aka Boom Boom). Specializing in brows and fun, the bar features four brow stations and a private treatment room for more intimate waxing. The menu, itself, is an homage to...

A Dream Come True

Discover how an innovative partnership and marketing idea proved a successful way to boost both treatment and retail sales.
When Michael Bruggeman, CEO and founder of Organic Male OM4, wanted to bring attention to the eco-friendly men’s line, it took only a good night’s sleep to plant the seed of an idea—to partner with Sports Club/LA (SCLA)—that would do just that. “It actually was a dream that I had one night and proposed in a letter to Eric Ricard, former national spa and retail director at Millennium Partners Sports Club Management, titled, ‘Brilliant Idea or Harebrained Scheme?,’” says Bruggeman...

When Worlds Collide

Marrying hammam and vinotherapy under one roof, a new Toronto hotel spa reveals how this interesting fusion is offering spa enthusiasts the best of both worlds.
Although hammams have long been a mainstay of daily life in various parts of the world, it wasn’t until recently that they’ve become an increasingly common component in many North American spas. Now, Miraj Hammam Spa by Caudalie is taking the concept a step further by adding vinotherapy into the mix. Opened this past September in the luxe Shangri-La Hotel, Toronto (Canada), the spa is a result of the vision of owner Surinder Bains and Mathilde Thomas, founder of Caudalie...

Baja Bliss

Recently celebrating its 15th anniversary, an exclusive south of the border retreat reveals how it keeps getting better with age.
A popular escape for celebs and jetsetters, Las Ventanas al Paraíso, A Rosewood Resort (San José del Cabo, Mexico) is true to its name, serving as a window to paradise. The luxury beach resort has long served as a respite to guests with its stunning setting, five-star service, and attention to detail. In fact, the property just recently celebrated its...

Melanoma Foundation of New England Introduces an Educational Skin Cancer Detection Program

Discover how your spa's estheticians and therapist can be trained to save a life.
Although I've never been one to embrace the sun, that doesn't mean I don't still worry about the consequences of overexposure. Recently, I learned of an innovative program for stylists and salon professionals launched by the Melanoma Foundation of New England (MFNE). The Skinny on Skin , set to launch this spring, is a free educational program that teaches hair...

Vampire Facials Hit Prime Time

Find out what bloody procedure has people talking.
Recently, on " Kourtney and Kim Take Miami ," Kim Kardashian underwent a procedure that is getting a fair amount of attention these days, the aptly named Vampire Facial. While not exactly pretty to watch, the bloody facial, which relies on the body's own platelet-rich plasma (PRP), is reputed to energize cells and boost collagen production. After skin is treated...

The Ritz-Carlton Spa, Denver Introduces a Treatment Based on a Jane Austen Classic

Discover how one spa is tying into a local theatrical production
There was a time when I was obsessed with all things Jane Austen. I read all the books and saw all the movies. Not surprisingly, I'm a fan of The Ritz-Carlton, Denver 's new Sense & Sensibility Performing Arts Package. As a seasonal sponsor to the Denver Center for the Performing Arts , the hotel has introduced the package to...

The Ritz-Carlton Spa at The Ritz-Carlton Lodge, Reynolds Plantation Introduces Masters-Themed Menu

Discover a host of golf-inspired treatments
For some time, golf and spa have proven to be the perfect duo. That's why I wasn't surprised when I learned that The Ritz-Carlton Spa at The Ritz-Carlton Lodge, Reynolds Plantation (Greensboro, GA) is offering a host of Masters-themed spa treatments throughout March and April. The golf-inspired menu is meant to coincide with The Masters , which is scheduled to...

Pravassa Introduces Mother's Day Wellness Weekend

Consider how a wellness-themed weekend can prove to be the ideal gift for moms
Although Mother's Day is still a couple of months away, it's the perfect time to start planning how you'd like to promote the holiday in your spa. Pravassa Wellness Travel , which offers wellness-related travel opportunities around the world, is ahead of the game, having just introduced a Mother's Day Wellness Weekend (starting at $1,765 for two) in Palm Springs,...

A Spa Weekend to Remember

Discover a quick escape from Manhattan that will have spa enthusiasts reconnecting with nature in no time
This past weekend, I had the opportunity to visit the Poconos , a short getaway from New York City. Staying at the historic Shawnee Inn and Golf Resort (Shawnee on the Delaware, PA). I was able to get to know the charming property and enjoy a variety of outdoor activities. From a scenic hike in Delaware Water Gap National Recreation...

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