According to The Benchmarking Company's new "The Age of Naturals" report,
93% of all women might or would be willing to try a new beauty brand if it
earned the USDA Organic Seal. When asked to check reasons (among many) why
women buy natural/organic beauty products, 80% said they were better for
their skin and 64% cited they didn’t want chemicals on their skin as their
top two reasons. Another 27% cited that the ingredients in traditional
beauty products were harmful to her health...