Spa Knowledge Base
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Categories
Spa Careers (15)
How to find a job in the spa industry, find schools, ask for and offer advice |
Spa Development and Planning (61)
Information about spa design and development |
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Spa Management and Operations (129)
All the aspects of running a spa including human resource issues, systems integration, and customer service |
Spa Marketing (125)
traditional and online marketing strategies and tactics |
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Spa Retail Sales and Product Development (21)
Innovative strategies and practical tactics for increasing spa retail sales |
Spa Treatment Protocols (15)
Products, equipment and educational strategies for the delivery of superior treatments |
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Spa Trends (23)
The latest global, business managment, and treatment trends and their impact on the spa industry |
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Latest Articles
Fine-Tune Your Spa Business
Spas can no longer avoid examining every facet of their business and taking responsible, thoughtful and immediate action. Everything needs to go under a microscope in order to have a spa that meets... (No rating) June 26, 2009 Views: 41
Marketing in the NEW Technological Eco-system
There is a whole technological Ecosystem developing before our eyes, that we can either ignore; adapt to slowly at our own pace (recommended!); or race to embrace. These new methods of... (No rating) May 21, 2009 Views: 223
4 Fatal Mistakes Most Spas Make
Most spa owners think that if they build a beautiful facility, clients will flock to their spa. Build it and they will come? Not anymore! Great services are a given, but spa owners today cannot... (No rating) May 11, 2009 Views: 452
Strengthen Your Business by Building Your E-mail Database
I am often surprised at the number of spas that don’t focus on building their database. If you want to experience growth and sustainability, building your database is a must. Your database should... 
April 8, 2009
Views: 484
Important Interview Questions You Can't Ask
Certain questions are "no-nos" when interviewing prospective employees. Spa and salon owners need to know what questions to avoid to prevent legal problems. Are you a U.S. citizen? What you really... 
April 6, 2009
Views: 699
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Most Popular Articles
Sample Table of Contents for a Day Spa Business Plan
1.0 SITUATION ANALYSIS 1.1 BUSINESS DESCRIPTION 1.2 OBJECTIVES 1.3 DEVELOPMENT... 
November 10, 2003
Views: 41595
Growing Your Esthetics Career: Advice from A Professional Who’s “Been There”
Many of us in the skincare business entered this profession more focused on an idea about what an aesthetics career would be like, rather discovering the potential realities of it. Maybe you were...
October 25, 2004
Views: 23639
Spa Concepts International's Steps to Business Plan Development
I. Executive Summary II. Company Description A. Legal Form of Business B. Company’s M
July 30, 2004
Views: 21593
Design for Massage/Touch Therapy Room
Design Considerations massage rooms should have a small sink and linen cabinet. Tip: provide storage above and below sink
April 16, 2004
Views: 21575
Designing Spa Treatment Rooms
Treatment RoomsA wet area treatment room should feed off of each wet area Access to these treatment areas should be from both the men’s and women’s locker rooms through a hallway The area should...
April 16, 2004
Views: 14393
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