Spa Treatment Protocols (15)
Products, equipment and educational strategies for the delivery of superior treatments
Spa Trends (23)
The latest global, business managment, and treatment trends and their impact on the spa industry
Latest Articles
Retail Sales Training for Spa Associates
Here's what I know to be true when it comes to developing a successful sales training program for your associates:
Know thy vision, mission and intent
Everyone in the organization must understand...
(No rating)
February 2, 2010
Views: 176
What Successful Survivors are Doing
By Peggy Wynne Borgman, CEO, Wynne Business, Preston Wynne Spa
Congratulations. If you’re reading this, chances are you survived 2009 and are working your business strategy for 2010. No one I’ve...
January 30, 2010
Views: 186
Creative Ways to Attract Customers to Your Spa
In today’s challenging economic climate, it is more important than ever to stimulate and promote consumer visits to your spa. This can be accomplished in a variety of ways including pricing...
(No rating)
January 18, 2010
Views: 369
Broader Appeal Sets Green Initiatives Apart
The Natural Marketing Institute (NMI) estimates that the size of the green marketplace is expected to reach $420 billion by 2010. Yet evidence shows that there is still room for growth into...
(No rating)
December 22, 2009
Views: 276
Group 3 Marketing's 4 Management Principles
Observe. Get out from behind your laptops and observe the real world and how it is impacting your business. Look for opportunities at the granular level. Train everyone in your...
(No rating)
December 8, 2009
Views: 412
Design for Massage/Touch Therapy Room
Design Considerations
massage rooms should have a small sink and linen cabinet. Tip: provide storage above and below sink
April 16, 2004
Views: 27115
Growing Your Esthetics Career: Advice from A Professional Who’s “Been There”
Many of us in the skincare business entered this profession more focused on an idea about what an aesthetics career would be like, rather discovering the potential realities of it. Maybe you were...
October 25, 2004
Views: 26218
Designing Spa Treatment Rooms
Treatment RoomsA wet area treatment room should feed off of each wet area
Access to these treatment areas should be from both the men’s and women’s locker rooms through a hallway
The area should...
April 16, 2004
Views: 17037
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November 10, 2003
Views: 46728