Work closely with the hotel's marketing department to design seamless promotions that integrate lodging with a comprehensive spa experience. The corporate market will be a crucial target to attract. You can work with meeting planners to pre-book spa services during meetings, as well as offer guest lecturers in spa-related subjects such as optimal nutrition and peak performance.

To book off-peak periods, work with the local chamber of commerce to find women's groups and other support groups that could benefit from a "mini-retreat" featuring spa services.