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YOU ARE HERE: Home Spa Retail Sales and Product Development Private Label Spa Products Effective Private Label Strategies

Effective Private Label Strategies

A proprietary product line strengthens your brand, improves your margins, and increases the overall value of your business. Private label products should be a source of pride and a reflection of your spa’s philosophy and roots. In the words of Green Valley owner Carole Coombs, “Sweep your clients up in the magic. There is a power in history and knowledge.”

 

  • Scalability on pricing
  • Source from quality vendors
  • Develop conversion chart when you switch from brand to private label
  • Education becomes even more important

 
Article ID: 022
Created:
March 21, 2004
Modified:
March 20, 2004

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