·        Study the general market characteristics of the proposed area, including economic and demographic factors

·        Review specific economic indicators of the local area to determine the overall strength of the local economy

·        Analyze the relationship between your spa concept and the proposed site’s residential areas

·        Become familiar with the various types of spa products offered regionally and nationally, including their characteristics and features

·        Recognize different market segments

·        Build a demographic profile of each segment

·        Identify important customers in each segment

·        Discover reasons why customers may be inclined to frequent your property

·        Define customer “psychographics” as it concerns the product’s purchase

·        Anticipate changes in customer’s perspective