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YOU ARE HERE: Home Spa Marketing The Spa Consumer Make Your Spa Teen-Friendly

Make Your Spa Teen-Friendly

Here are some steps you can take to improve your understanding of the teen market:

  • Form a "teen advisory board" comprised of employees' and clients' kids.  Ask them why they would frequent your spa
  • Test-market a new package, slogan or pitch aimed at a younger market
  • Get your spa products into the hands of a high-profile or celebrity teen, or, better yet, have them come for treatments at your spa
  • Watch MTV to pick up on the latest teen trends
  • Listen to your teenage children and ask them for ideas
  • Design mother/daughter packages to take advantage of bonding opportunities
Article ID: 173
Created:
June 12, 2005
Modified:
June 12, 2005

Rating: 4.5000
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