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YOU ARE HERE: Home Spa Marketing The Spa Consumer 10 Ways to Turn Off the LOHAS “Conscious Consumer”

10 Ways to Turn Off the LOHAS “Conscious Consumer”
• Using synthetic perfumes & detergents in your products or services
• Wasting paper by sending multi-page offers by mail
• Double-bagging or using too much packing materials
• Playing music with harsh language or aggressive beats
• Getting annoyed when they ask about ingredients
• Tell them what to do, instead of asking them what they want
• Rushing them to a close or not being willing to discuss their needs
• Not being willing to send them elsewhere, if they ask for a referral
• Outsourcing employment to socially irresponsible or unjust countries
• Marketing your products/services as “natural,” when they aren’t

Jaya Schillinger
Business Coach & Consultant


 
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