Marketing "Do's"

Identify your USP
 Unique Selling Position
Know your target market
Create a spa image
Have a marketing plan
Create marketing tools
 Menu, brochures, media kits, advertisements, etc.
Set a marketing budget
Track and measure efforts

Marketing "Don'ts"

No one in charge of marketing
No marketing plan,  strategies, or implementations
No marketing measures
No client database
No marketing tools
Avoid taking shots in the dark

By Dori Soukup, Executive Vice President, Pevonia International

www.pevonia.com