The Spa Consumer Learn about today's spa-goer
 'Babymooners' Lucrative Spa Market
Many expectant couples are packing their bags and taking one last vacation before the baby arrives. More than half of expectant couples take 'pre-baby' vacations for rest and relaxation, according... 
August 10, 2006
Views: 4950
10 Tips to Market to Today's Spa Consumer
Leverage today's core values of family, connections, experiences, and self-fulfillment. Products should communicate this Have family and friends programs. View leisure as more than free time....  
April 15, 2004
Views: 7698
10 Ways to Turn Off the LOHAS “Conscious Consumer”
• Using synthetic perfumes & detergents in your products or services• Wasting paper by sending multi-page offers by mail• Double-bagging or using too much packing materials• Playing music with... (No rating) June 13, 2005 Views: 2536 Expand Your 'Spasibilities' With Couples Promotions
By: Larry H. Oskin, President, Marketing Solutions www.mktgsols.com Double Your Spa Services For Special Friends & Romantic Getaways Make it fun for friends and couples to visit your spa! Now... (No rating) July 18, 2007 Views: 1509 Female Versus Male Spa Consumers
Here are some key results from Intelligent Spas's report "Female Versus Male Spa Consumers: Survey of Behaviors, Expectations, Preferences, and Predictions." 49 percent of females compared to 65...
January 4, 2006
Views: 3732
Improve Your Marketing Segmentation By Creating "Personas"
To allow you to truly see through the eyes of your clients, define personas instead of market segments. Whereas market segments are defined as a group, personas are treated as individuals or...
October 7, 2004
Views: 4763
Introducing the LOHAS Market
Are you wondering what LOHAS stands for? Don’t feel bad if you aren’t familiar with it yet. If you’re in the yoga business or own a spa, you understand it more than you know. LOHAS is a convenient...
June 13, 2005
Views: 3053
Key Findings From 2005 Coyle Hospitality Study of Spa Consumers
The average spa-goer spends $912 yearly. The best way to get non-spa-goers to visit a spa is to give a gift certificate; number two is to offer a discount. The top two services are hair and... (No rating) January 4, 2006 Views: 2699 Look Through Your Client’s Eyes: Six Ways to Increase Value
Have you been to the movies, a ball game, or a theme park lately? If so, you’ve probably witnessed the profit packed power of the package deal. Say you’re in line with your kids, fully expecting... (No rating) June 14, 2007 Views: 2281 Make Your Spa Teen-Friendly
Here are some steps you can take to improve your understanding of the teen market: Form a "teen advisory board" comprised of employees' and clients' kids. Ask them why they would frequent...
June 12, 2005
Views: 2642
Marketing To Women: What You Desperately Need to Know to Reach & Engage Women as Healthcare & Lifestyle Consumers
Women as consumers are different from men as consumers in so many ways! Men are more direct-driven to their destination goal, while women meander and enjoy the journey. Women are...
January 29, 2007
Views: 2133
Segmenting the Spa Market
Market segmentation is the roadmap towards the definition of target markets—defined as those market segments you will target to come in your doors. A market segment is a group of your industry’s...
April 13, 2004
Views: 12470
The 5 Types of New Affluent Consumers
Here are the five personality types of new luxury consumers, according to Unity Marketing: X-Fluents (Extremely Affluent) who spend the most on luxury and are most highly invested in... November 20, 2009 Views: 924 The Four Key Personalities of Gifting Consumers
A special feature in Unity Marketing’s Gifting Report 2006 is a psychographic profile of the four key personalities of gifting consumers. These include: Emotional Ethel/Ed is the most highly...
June 12, 2006
Views: 1951
The Phases of Aging
Research company Mintel identified three phases of aging for adults that directly influence the types of spa services and products they need and want: Aging Early Planners: People in their mid-30s... (No rating) June 24, 2005 Views: 1773 There's Safety in Numbers
According to Peggy Wynne Borgman, founder of Preston Wynne Spa in Saratoga, CA, “Today’s spa-goers exhibit a greater desire to use a spa as a place to connect with others, rather than just ‘zone... (No rating) April 26, 2004 Views: 2105 Top 4 Types of Luxury Consumers
These four different types of luxury consumers are your best customers Unity Marketing’s Luxury Report 2006 is a psychographic profile of the four key types of luxury consumers. These include:... (No rating) April 16, 2006 Views: 3076 Top 5 Drivers for Affluent Customers
How do we motivate the wealthy to frequent our place of business? Knowing their drivers, or in other words, what motivates them, will be key. So let's tap into this demographic, and...
March 5, 2009
Views: 1643
What are the characteristics of a typical woman day spa client?
With the wide range of consumer types visiting spas, the first and best answer to your question is "it depends". There are multiple market segments within the "women who visits a day spa" market...
November 10, 2003
Views: 4951
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