Spa Knowledge Base Log In  |  Register

Explore the Knowledge Base:

Ask Us:


 
Can't find what you're looking for?
Ask a Question

YOU ARE HERE: Home Spa Marketing The Spa Consumer 'Babymooners' Lucrative Spa Market

'Babymooners' Lucrative Spa Market

Many expectant couples are packing their bags and taking one last vacation before the baby arrives. More than half of expectant couples take 'pre-baby' vacations for rest and relaxation, according to USA Today. The travel industry is paying attention. Leading names in travel and parenting now offer the first Babymoon vacation packages.

The luxury market in particular is making itself extra kid-friendly, says Kyle McCarthy, editor of FamilyTravelForum.com, offering baby-sitting services that accept very young children and introducing massages for pre- and post-partum moms and even for babies.

According to a recent survey by Liberty Travel, one of the nation's largest travel agencies and BabyCenter®, the most popular online resource for new and expectant parents, 59 percent of new parents have taken a special vacation, or "Babymoon," that included an overnight stay away from home.

"Like Honeymoons, Babymoons have become another special vacation couples take and remember forever," noted Lisa Vachna, a Liberty Travel Vacation Specialist in Ramsey, NJ. "The survey confirmed how important this trip is for expecting couples, and also gave us insights on the special touches that are essential for a perfect Babymoon."
To conduct the survey, Liberty Travel turned to BabyCenter® and tapped into its online community of over 3.5 million monthly visitors. The research was designed and administered by novaQuant Inc.

"Travel is an important activity with our community," noted Jessica Lilie, Director, Market Research, BabyCenter. "Many of the couples responding to the survey told us how memorable their Babymoon was. Clearly, this pre-baby time together is an experience more and more couples are seeking."
    Other key survey findings include:

  • Couples are Taking Pre-Baby Trips - More than two million babymoons are taken by U.S. parents-to-be each year
  • Trips Provide Quiet and Quality Time - 43% of couples are looking for rest and relaxation, while 41% take this trip as 'one final getaway for just us'
  • Couples Prefer Non-Strenuous Activities - 62% opt to do nothing or just relax, 59% prefer to shop, and 48% prefer sightseeing

The results of the survey also revealed that the average Babymoon takes place during the second trimester. Typically, the Babymoon is from two to four nights long, typically in the eastern or western United States. This trend is highlighted in the current edition of BabyCenter(TM) Magazine's second trimester issue in an article that features extensive tips and advice to those 'Babymoon Bound.' More information also can be found at www.babycenter.com.

Email Article Email
Print Article Print
Add Comment Add Comment


How helpful was this article to you?
Related Articles
article Segmenting the Spa Market
Market segmentation is the roadmap towards the definition of target markets—defined as those market segments you will target to come in your doors. A market segment is a group of your industry’s...

  April 13, 2004    Views: 12469   
article Where Guerrillas Market for Free
They post signs in places where there is high visibility and no cost: In front of their own business In front of neighboring businesses Subway stations School offices Senior recreational...

(No rating)  December 22, 2008    Views: 1425   
article Positive Market Characteristics
à        Large number of households in surrounding communities

  April 11, 2004    Views: 5133   
article Introducing the LOHAS Market
Are you wondering what LOHAS stands for? Don’t feel bad if you aren’t familiar with it yet. If you’re in the yoga business or own a spa, you understand it more than you know. LOHAS is a convenient...

  June 13, 2005    Views: 3053   
article 10 Tips to Market to Today's Spa Consumer
Leverage today's core values of family, connections, experiences, and self-fulfillment. Products should communicate this Have family and friends programs. View leisure as more than free time....

  April 15, 2004    Views: 7697   
User Comments

Add Comment Add comment

No comments have been posted.



Powered by Lore :: (c)2003 Pineapple Technologies.
Subscribe to Email Newsletter
Follow Us on Twitter
Become a Fan on Facebook
-


Partners