• The mindset that creates a great customer service experience is the same mindset that produces great sales.

• You actually make your customers happier by giving customer service like a marketer! When we’re wearing our marketing hat, we’re thinking about providing maximum value to the guest. This creates a loyal client, not just a satisfied client.

• A more personalized approach to sales and service, along with a specific invitation to return, ensures that the guest is going to receive the maximum benefit from their therapy.

• Our guests come to the spa for a reason. They’re spending discretionary time and money with us. There’s a VERY good reason they’re here. Understanding their motivation enables you to create the most value for them.

For an archive of this webinar, visit www.spatrade.com/webinar/archives. for more information on Holly Stiel, visit www.stielmedia.com. For more information on Peggy Wynne Borgman, visit www.pwsuccesssystems.com