Many day spas have implemented spa membership programs to cultivate the high-end market and reward their best clients. The focus is on encouraging loyalty and increasing spending on products and services. VIP perks include designated toll-free hotline, separate check-in and check-out, free valet parking, free products, free spa treatment on clients’ birthday.

Day spas offering membership programs report an enhanced ability to track client spending habits, increased revenue per client, and positive word-of-mouth advertising. Membership and frequent-buyer programs keep clients locked into the purchasing cycle and “spa-ing” becomes part of their lifestyle.