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Public Relations

How to market your product or property to the trade and consumer media

article10 Elements of a Press Release
1.      Company Letterhead with Business Name, Address, Phone Number, Web Address 2.      PRESS RELEASE (all caps) 
(No rating)  April 11, 2004    Views: 1548   
article20 Tips for Building Relationships with Reporters
Be reliable and make sure information you provide is accurate and complete. 2.  When they ask for information, do your best to get it even if it doesn’t promote your product or services.
  April 11, 2004    Views: 1594   
articleFees for PR Firms
Monthly fees range from $2000 on the low end to over $10,000 for a large scale effort.  An average for spa PR firms is approximately A $4000-$5,000 per month retainer. Commit to at least 6...
(No rating)  April 11, 2004    Views: 924   
articleHoliday Promotions
Since many people make New Year’s resolutions, you can conduct workshops on how men and women can make their resolutions a reality.  Losing weight is the most common resolution. ...
  April 11, 2004    Views: 1595   
articleHow to Market to the Trade Media by Day Spa Magazine's Linda Lewis
Linda Lewis, editor of DAYSPA Magazine, offers the following tips for spas wanting press in the trade media: “Day spa owners are always asking me what they need to do to be profiled in DAYSPA. We...
(No rating)  March 21, 2004    Views: 1697   
articleMastering The Art Of The Press Release
HOW TO GET THE MEDIA NEWS THEY CAN USE FROM YOU SPA OR SALON, by Katherine Rothman Why is public relations important for my salon or spa?
(No rating)  July 13, 2004    Views: 2153   
articleMedia Etiquette Tips
           The clients we represent who return media calls rapidly and provide relevant materials are those who realize the greatest success. It is...
(No rating)  April 11, 2004    Views: 1569   
articleQuestions to Ask When Interviewing a PR Firn
 1.  Ask for examples of successful campaign tactics
  April 11, 2004    Views: 1455   
articleSpa Finder's 5 Tips to Spa PR Success
By Betsy Smith Isroelit, RBI Communications - PR Firm for Spa Finder  
  April 11, 2004    Views: 5575   
articleSpa PR Weapons

  April 11, 2004    Views: 653   
articleThe View from My Side of the Desk: A Trade Magazine Editor’s Perspective
By Linda Lewis, Editor in Chief, DAYSPA Magazine Getting your business noticed by magazine editors is easy if you're a reader. When you know the types of stories that different publications run,...
(No rating)  April 11, 2004    Views: 1268   
articleTips for a Successful Familiarization “FAM” Trip
A FAM, or Familiarization, trip is more than a free ride for editors to sample your goods.  It should be viewed as an opportunity to really strut your stuff to the people who can make or break...
  April 11, 2004    Views: 1903   
articleTips for Hiring a PR Firm
Here is some advice on evaluating a PR team from PR guru Nancy Trent, principal of Trent & Company, the New York City, Soho-based public relations firm:  
(No rating)  April 11, 2004    Views: 1355   
articleWhat PR Can Do For Your Spa Business
By Katherine Rothman, CEO, KMR Communications The key question spas must ask is, how to capture the lion’s share of your market in an increasingly competitive climate? One very effective way of...
  March 22, 2004    Views: 2568   
articleWork the Celebrity Angle
One way to yield media interest is to get a celebrity to sing your spa’s prai ses.If you are fortunate enough to have famous clients, ask permission to use their name in conjunction with your spa....
  April 11, 2004    Views: 1153   



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