New Generation Marketing Online and offline echniques and strategies to beef up your marekting effort
 10 Special Offers That Can Build Up Spa Business Sales
The following special bargains, extras and additions will help you successfully increase your day spa business sales: 1. Offer a voucher.Place a special link on your website or phone in a special...  
June 13, 2007
Views: 2051
10 Special Offers That Can Build Up Spa Business Sales
The following special bargains, extras and additions will help yousuccessfully increase your day spa business sales: 1. Offer a voucher.Place a special link on your website or phone in a special... 
August 12, 2007
Views: 1849
5 Laws of Success for Customer Loyalty Programs
Consultants Peppers and Rogers, other pioneers in this dynamic world of direct marketing and loyalty strategists, have encapsulated five laws for achieving real success in any customer loyalty...
September 17, 2008
Views: 1798
7 Keys to Promoting in Tough Times
Most salon/day spa owners/managers are schooled in the operations, the human resources, and the finances of the business; however, not the marketing. Marketing is the fourth leg of the chair....
February 20, 2008
Views: 1681
7 Marketing Mistakes Smart Business Owners Make
Seven Marketing MistakesSmart Business Owners Make Most owners/managers approach to marketing lands them on the rocks. They end up getting far too little results for their efforts If you’re not... September 12, 2006 Views: 2454 7 Marketing Rules for Living Life in the Slow (but Safe) Lane
Ensure all marketing collateral (web and offline) are in synch - invest sufficient time and resources to ensure there are no discrepancies between them to build a cohesive brand that effectively... (No rating) June 2, 2008 Views: 786 7 Steps for Creating Successful Marketing
by Jay Conrad Levinson 1. Find the inherent drama within your offering. After all, you plan to make money by selling a product or a service or both. The reasons people will want to...
June 9, 2005
Views: 3074
Advice for Capitalizing on the Current Marketplace
When the economy is moving forward and the forces are stable, marketing can try all kinds of new channel strategies. However, when there is a structural shift, as Wagoner suggests, I will... (No rating) June 9, 2008 Views: 977 Avoid these 7 Big Testimonial Mistakes that Salon/Day Spas Make
When it comes to testimonials, you’ll want to be sure to avoid these common testimonial errors. Fabricating the Truth: It’s unethical and illegal to make up a testimonial—don’t even think about... (No rating) March 17, 2007 Views: 1956 Best Practices in Touching People (Without Going To Jail) in a Dynamic, Real-Time World
By Bart Foreman, CEO Group3 Marketing www.group3marketing.com. Insights from a recent keynote presentation. Figure out who we are going to touch – and the database information needed. In asking... (No rating) March 20, 2006 Views: 1791 Blue Ocean Buzz
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant, www.blueoceanstrategy.com, by W. Chan Kim and Renée Mauborgne, is an international best selling book...
October 24, 2006
Views: 1803
Cult Brands Have Loyal Customers and High Profits
By BJ Bueno (www.cultbranding.com) THE GOAL OF GUERRILLAS IS TO GAIN A CULT FOLLOWING. There are seven golden rules to become a cult brand: Consumers want to be part of a group that's...
May 31, 2005
Views: 2768
Five Psychological Triggers that Make People Respond
Want to get new clients into your door or reactivate clients that you haven’t seen in awhile? What owner/manager in her right mind wouldn’t? To get people to take action, communicate with them... (No rating) October 15, 2006 Views: 1718 FREE! This Four Letter Word Can Make You A Lot Of Money...
I’m going to talk about a marketing technique: how to use the word FREE to generate increased sales and profits. I always hesitate to talk about specific techniques because there are always people...
June 6, 2005
Views: 3334
Get Your Marketing Adrenalin Churning
Here are some basic rules to get your marketing adrenalin churning. I encourage you to apply these rules as they best apply to your business. At Group 3 Marketing, we have spent the... (No rating) March 18, 2007 Views: 1170 Growing Your Business through Charitable Giving
An easy way for salon/day spa owners to market their businesses is by affiliating themselves with charities. Charitable giving is a win-win. It helps the salon/day spa develop a powerful network... (No rating) July 10, 2008 Views: 1197 Guerilla Marketing's 20 Keys to Marketing Success
In some of my past "Guerrilla Marketing" books, I've presented 100 different marketing weapons, and then advised readers to be aware of all 100, try many of them, and eliminate those which did not...
August 31, 2008
Views: 978
How to Create High Impact "Partner" Promotions
Do you want more new clients for your salon/day spa? Well what right minded owner or manager wouldn't want more new clients—none that I know. To bring more new clients into your salon/day spa try...
July 27, 2006
Views: 2393
How to Cure Yourself of Marketing Malaria and Build Healthy Profits
What salon/day spa owner doesn’t want more sales and healthy profits? I can’t say I’ve ever met anyone who doesn’t. So why are so many owners/managers suffering? Simply stated, they’ve a bad case... (No rating) January 25, 2007 Views: 1580 How to Stretch Your Marketing Dollars
The challenge is NOT TO CUT marketing expenses but to turn every marketing dollar into an investment. Your Sixth Star marketing strategy should. . . Focus on all your customers not just the best...
April 24, 2006
Views: 1618
How to Take Gender Differences into Account in Your Marketing Communications
Marketing to Women 1. Women tend to be extremely visually oriented. This doesn't necessarily mean that you should just use pictures, but that you need to use the right type of pictures. More on... (No rating) May 31, 2007 Views: 1093 Leveraging the Dynamics of the New Economy
The challenge for all marketers reading this all around the world is dramatic. Marketing must focus on highly targeted techniques that play to consumers’ needs because consumers are... (No rating) October 13, 2009 Views: 473 Marketing 401--"Bringing the Money"
It's time to change a marketing mentality that is 90% focused on acquiring new customers and 10% on keeping them. I define Marketing 101 as "Bringing New Customers" and Marketing 401 as... (No rating) September 17, 2007 Views: 1820 Marketing Rules for Living in the Slow Lane
By Jay Conrad Levison, founder, Guerrilla Marketing www.gmarketing.com Here are some fundamental marketing rules for living life in the slow (but safe) lane: 1. Ensure all marketing collateral... (No rating) August 29, 2005 Views: 1662 Marketing Unique Spa Services
Bart Foreman, CEO of Group 3 Marketing in Minneapolis, offers some hints on how to market unique spa services: Acknowledge the usual aspects of the service to clients, explain them and then...
January 4, 2006
Views: 3082
Spa Marketing Calendars: Create Exciting New Annual Marketing, Advertising, Promotions & PR Opportunities
It is very important to know that the magic of successful marketing is to have a complete Annual Marketing Plan. There isn稚 one single method to marketing success, yet you must plan your...
November 25, 2007
Views: 2298
Spa Marketing Do's and Don't
Marketing "Do's" Identify your USP Unique Selling PositionKnow your target marketCreate a spa imageHave a marketing planCreate marketing tools Menu, brochures, media kits,... (No rating) July 15, 2007 Views: 1829 Spa Marketing On A Budget - Spa Marketing
A effective spa marketing plan doesn't have to contain a prominent actor, prime-time TV placement, top notch computer glossy prints or a considerable budget. Being resourceful and proficient can be...
June 13, 2007
Views: 2980
Successfully Marketing Wet Treatments
Marketing any spa service can be a challenge! Marketing any private spa service that takes place behind closed doors requires some extra special attention. Wet and hydrotherapy treatments are...
November 25, 2007
Views: 2067
The 5 Biggest Marketing Mistakes Salons/Spas Make
Most salons/day spas do not spend a great deal of time or money on marketing. If truth were told, they really don稚 have to because easy to adapt an action plan marketing mindset that will give...
July 11, 2007
Views: 2405
The Antidote to Marketing Mindset Schizophrenia
With salon/spa owners and managers under tremendous pressure to attract and retain clients, it’s no wonder many of them are feeling frustrated. Since they don’t know what marketing strategies or... (No rating) December 15, 2008 Views: 537 The Dangers of Discounting
Discounting should be the last tactic considered and when it is considered, it should be carefully crafted as part of an overall strategy, not a knee-jerk reaction to get quick sales. That's... (No rating) September 7, 2009 Views: 661 The Seven Golden Rules of Cult Branding
Matt Ragas, co-author of The Power of Cult Branding, was a feaured speaker at the 2005 ISPA Conference at the Gaylord Texan Resort in Dallas, TX. www.experienceispa.com. Ragas warned the... (No rating) October 19, 2005 Views: 2039 Top 5 Picks for New Sales Possibilities
1. Advertise your Spa as “The Corporate/CEO’s Spa”. Become the “reward” for corporate employees. Sell blocks of services and retail gift items to chosen...
February 18, 2008
Views: 1906
Using Testimonials to Build Your Business
How are you using testimonials to build your business? If you’re not then you’re missing out on one of the most powerful marketing tools available. You know how important it is for people to trust... (No rating) March 17, 2007 Views: 1362 Where Guerrillas Market for Free
They post signs in places where there is high visibility and no cost: In front of their own business In front of neighboring businesses Subway stations School offices Senior recreational... (No rating) December 22, 2008 Views: 1051 Your "Mission Statement" Choose Wisely- Spa Marketing
Remember the theme song from the action movie "Mission Impossible?"… You know the one! "Your mission, should you choose to accept it"… is to create a fail-proof journal, a road map, that not...
June 26, 2007
Views: 3954
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