Advertising Adverstiting and marketing strategies for spas and spa-related properties
 Advertising Is Just Salesmanship Multiplied
Your spa advertisement should act like an army of tiny salesmen. Think about it this way: if you play a radio ad that is heard by 50,000 people, that's 50,000 chances to give a sales presentation....   
February 8, 2005
Views: 4268
Becoming The Obvious Choice In A Sea Of Competition
Differentiation, niche marketing, and positioning. These and other related business buzzwords have no doubt crossed every spa owner and marketing director's ears in recent years. But what do these...
February 10, 2005
Views: 6008
Make More Money by Writing an Effective Marketing Message
Many small- to medium-sized businesses try to cut corners and save money by writing their own marketing materials. After all, most people know how to write. Or do they? Saving Money vs. Wasting...
November 28, 2005
Views: 4133
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