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Branding
10 Tips to Building Your Brand on a Budget
By Andrew Finkelstein, The Beauty Resource www.thebeautyresource.com Do you know what the single biggest reason is for you to brand your salon/spa—in one word—profit. Branding also gives you: A...
(No rating) April 24, 2006 Views: 1743
How to Develop a Unique Selling Proposition (USP)
A USP is a unique selling proposition, first popularized in 1961 by advertising legend Rosser Reeves in his book, "Reality In Advertising." Your USP is your proprietary competitive edge stated in...
May 16, 2006
Views: 1302
New Thinking on Private Branding for Spas
“Branding” is the marketing buzzword of the decade, and a process that business experts consider essential to success. Our lives are touched by iconic brands such as Apple, Nike, Harley Davidson...
March 28, 2007
Views: 1143
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