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Client Acquisition
Tips on getting more traffic through the doors of the spa
5 Mistakes Biz Owners Make With Their Marketing
Wondering why your marketing isn't working all that well? Never fear, help is here. Fortunately (or unfortunately, depending on how you look at it) many marketing challenges can be traced back to a...
(No rating) July 26, 2007 Views: 990
7 Simple Steps to Attracting More Clients
By Andrew Finkelstein, CEO, The Beauty Resource www.thebeautyresource.com While it’s true that retaining existing clients is a key to running a successful salon/day spa, most salon/day spa owners...
May 4, 2007
Views: 1844
Examples of Successful Premiums and Upgrades
Some examples of good premiums and upgrades: Pay for a 60 minute massage and receive a 90 minute session. A $48 value, with our compliments. (Anyone who experiences a 90 minute massage has a very...
(No rating) June 17, 2008 Views: 454
The Benefits of Premiums and Upgrades
Alas, the tactic of choice for the marketing-impaired is usually discounting. Using discounting to sell is like eating sugar. It gives you a blast of energy (sales) and then you get the blues. Why?...
(No rating) June 17, 2008 Views: 410
Tough Times Tactics: Six Strategies to Bring Clients Back More Often
You’re an enlightened owner who knows there are three legs holding up the stool to increased sales (revenues). Increase the number of clients. Increase the average ticket per client. Increase the...
(No rating) May 28, 2008 Views: 536
Why Discounting is the Wrong Strategy for Spas
Why is discounting the wrong strategy for spas? Because it reduces the cash flow you receive while simultaneously undermining the perceived value of your services. Spas sell an intangible--we're...
June 17, 2008
Views: 453
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