branding

Trendwatching.com Releases Top Consumer Trends for 2011

Trendwatching.com has released their top consumer trends for 2011. How will you tweak your business to capitalize on these opportunities?
Trendwatching.com, one of the world’s leading consumer trends firm, has released their top 11 Consumer Trends for 2011. Here are some highlights: 1. Random Acts of Kindness According to Trendwatching.com, there’s no better way for a brand to put its money where its mouth (or heart) is than engaging in Random Acts of Kindness (R.A.K.). “Consumers' cravings for realness, for...

Groupon and me!

Week 2 and five days after my Groupon coupon has run.
YAY! Round One is over. Now on to the next step! Our offer of beauty was: A private makeup session, skin care lesson, and a skin softening aromatherapy hand treatment. It also includes a refreshing signature beverage (alcoholic if they’d like) and a few decadent edibles both served on a silver tray. The offer featured on a Saturday. I was...

Social networking is an online cocktail party: What impression are you making?

Nancy Griffin examines the etiquette of social media. Marketers must respect online relationships to avoid being "party crashers".
Businesses are jumping on the social media bandwagon as a tool for marketing, thought leadership and customer feedback. When networking online, it is helpful to refer to networking at a cocktail party. Marketers who only talk about how great they are and lack a genuine interest in others, will soon find themselves uninvited to the party. Read on to find...

Spa China Summit Day 3

Day three brought us insightful presentations and great ideas and concepts for the future of the spa industry in China.
The third day of the Spa China Summit consisted of presentations on concepts and ideas for the future of the spa industry. We were scheduled to begin with a presentation by Andrea Lomas, Head of Group Spa Operations for Mandarin Oriental , but Lomas had been called away by a project, so we were treated to a substitute speaker, Lomas’...

Spa market matures in response to economic challenges

Read about how savvy consumers provide expanded opportunities for spas.
This past week, a flurry of reports have grabbed my attention regarding the recent economic challenges, and the amazing rebound the spa market is making to remain sustainable. Diagnol, a market report firm, stated that after years of phenomenal spa growth, skincare brands have had unlimited opportunity to flourish and profit within this sector. This is until the recent economic...

Day 2 of Global Shop, March 2010

Read my report on conference sessions from day two of Global Shop, www.globalshop.org; much for spas to take away.
Day Two of Global Shop began with a keynote presentation by Wendy Liebmann, CEO and Chief Shopper of WSL Retail Strategies. Liebmann’s session was entitled “ Hope for Retail .” According to Liebmann, we’ve had a decade of calamitous change, and the crisis is over, but the behaviors and impact are not; fear and uncertainty remain. Some aspects of the...

Report from Day 1 of Global Shop, March 2010

Read my report on some fascinating conference sessions, and how they apply to spas, at the largest trade show for the retail industry in the world.
On March 10, I attended the first day of Global Shop 2010 ( www.globalshop.org ) at the Sands Expo Center in Las Vegas. Global Shop is the largest annual in-store marketing and store design event in the world, featuring over 700 exhibitors and 16,000+ buyers. This is where over 80% of the top retailers go to see thousands of ideas...