clients
Trendwatching.com Releases Top Consumer Trends for 2011
February 16, 2011
Nancy Griffin
Trendwatching.com, one of the world’s leading consumer trends firm, has released their top 11 Consumer Trends for 2011. Here are some highlights: 1. Random Acts of Kindness According to Trendwatching.com, there’s no better way for a brand to put its money where its mouth (or heart) is than engaging in Random Acts of Kindness (R.A.K.). “Consumers' cravings for realness, for...
Groupon and me!
January 24, 2011
Noreen Young
YAY! Round One is over. Now on to the next step! Our offer of beauty was: A private makeup session, skin care lesson, and a skin softening aromatherapy hand treatment. It also includes a refreshing signature beverage (alcoholic if they’d like) and a few decadent edibles both served on a silver tray. The offer featured on a Saturday. I was...
Pedicure oops and retention rates
September 13, 2010
Dori Soukup
While visiting my friend Gerri this summer, we decided to go and get pedicures. We called a new day spa near her house, made an appointment and off we went. When Gerri and I checked in, we met our nail techs and were escorted to a very nice pedicure area. So far, so good! We sat back, got settled and...
Promoting Body Treatments and Hydrotherapy
August 26, 2010
Bryan Durocher
Bryan Durocher shares business building tips for promoting body treatments and hydrotherapy along with series and gift card sales in the spa. http://www.youtube.com/watch?v=vxFgQP2t_aI
Is your rewards program working for you?
August 9, 2010
Lisa Starr
While the main growth area for the spa industry may lie in attracting the millions of folks who have still never enjoyed a spa service, now doesn’t seem like the time to rollout a new spa marketing program. Most consumer-oriented businesses today have some version of a loyalty or rewards program, with the idea being they’ll cement relationships with the...
Creating Rapport with Clients
June 2, 2010
Last week, I was in Texas working on a project, and had a couple of interesting customer service experiences. One night, I visited a new resort hotel and spa that had opened this past January. It's a large facility, 1000+ rooms, with a 27,000 square foot 30+ treatment room spa. I timed my visit to arrive just before the spa...
The Best Spas are Social Hubs
April 4, 2010
Creating a nurturing community environment in your spa has direct and indirect benefits. The longer your clients remain in your spa, the more likely they are to buy additional products, try new services, and make the spa experience part of their everyday life. Experts predict that day spas will become social centers, much like the traditional health spas of Europe...
What's up for this year? - synopsis of Spa Exec NY
March 17, 2010
The SpaExec event in New York presented both a fact-filled report from a research organization, and the a great panel discussion with a lot of contribution from the audience. The main themes were: 1) The recession isn’t over yet; not a surprise to most of us. Conditions are better, but not great. The road to recovery looks different depending on...
