My last blog shared words of wisdom from SpaExec Sonoma’s keynote Jamie Ginsberg. This post features insights from the panel of social media experts. Jamie joined SpaTrade blogger Stacy Bergdahl of Berglon Marketing Agency, Blanca Caballero, Owner of AvantGard Spa and Michael Martello with Demandforce. The focus of the panel was “realities” of social media. The panelists were candid about...

Last week’s SpaExec event in Sonoma was a huge success! As always, the events are very well organized by event director Kimberly Rhoten, and featured an outstanding educational program. The keynote and panel were highly interactive—the audience provided invaluable insights into the realities of implementing social media programs. So much juicy information was presented that I’m covering the education in...

I have a secret I waited until V-DAY to share as I thought it was quite appropriate. Any one who watched TV and the show called MASH knows Hot Lips Houlihan the blonde vixen with the great lips. She was a big hit and so was the TV show. The actress is Loretta Swit. Well, she now appears in theaters...

Trendwatching.com, one of the world’s leading consumer trends firm, has released their top 11 Consumer Trends for 2011. Here are some highlights: 1. Random Acts of Kindness According to Trendwatching.com, there’s no better way for a brand to put its money where its mouth (or heart) is than engaging in Random Acts of Kindness (R.A.K.). “Consumers' cravings for realness, for...

They are “choosey” about who they invite for the deal of the day. You must be a reputable business and I am honored my business was chosen. Groupon came up with the price of my deal based on the cost of what the products used would be per face and the time. Overall, It was a joint effort. They know...

My first Groupon check arrived $$$ Promptly like they said on Monday. Thus far, I have booked and made up approx. 50 ladies and more to come. It is steady and nothing we cannot handle along with our regular clients and shoppers. So far so GREAT~ Offering a discount in this down and very slow recovering economy has been working...

After all the press, articles I have read and an invite and countless calls from the Groupon Team I have decided to take the plunge and try it. Reviews I have read have been good and bad. I called other local business owners to see how their Groupon experience was. It resulted in a great experience. I believe it’s right...

The gift card selling season is well underway, and reports from spas around the country are that most sales are up, at least slightly, over lat year. According to forecasts by the National Retail Federation , 77% of shoppers are expected to purchase at least one gift card this holiday season, and many reasons are cited for their popularity, including...