My last blog shared words of wisdom from SpaExec Sonoma’s keynote Jamie Ginsberg. This post features insights from the panel of social media experts. Jamie joined SpaTrade blogger Stacy Bergdahl of Berglon Marketing Agency, Blanca Caballero, Owner of AvantGard Spa and Michael Martello with Demandforce. The focus of the panel was “realities” of social media. The panelists were candid about...

Last week’s SpaExec event in Sonoma was a huge success! As always, the events are very well organized by event director Kimberly Rhoten, and featured an outstanding educational program. The keynote and panel were highly interactive—the audience provided invaluable insights into the realities of implementing social media programs. So much juicy information was presented that I’m covering the education in...

On the eve of the IECSC show in Ft. Lauderdale, SpaExec welcomed attendees to the Hilton Marina for another exciting networking and vendor showcase event. Over 60 local and regional Spa Directors, owners and staff members enjoyed meeting with the 21 vendors displaying their latest wares. The educational portion of the evening consisted of a keynote presentation by social media...

Friday, June 18 was the first-ever SpaExec event in The Big Easy, New Orleans. Over sixty Spa Directors and staff from New Orleans and the Gulf Coast gathered for a fun and worthwhile evening of education, networking, and shopping. Attendees mingled, enjoyed wine and hor’s d’ouevres, and met with vendors, who displayed and sampled their newest products and services. The...

What a great show so far! My weekend began with a spa experience at the Encore followed by the Spa Exec event. Nancy Griffin and her team as usual hosted a great event! Informative panel, good networking opportunities. I have to say the eye candy was also great as we witnessed a spray tanning demonstration by Infinity Sun tanning. If...

Spa Exec Las Vegas 2010 began with a keynote by Dr. Mariela de Oliveira Silveira, International Liaison of the Kurotel Longevity Center of Gramado, Brazil. The Kurotel Center was begun in 1971 by Dr. Silveira’s parents, who wanted to find a spot to create a center using the Kur method. At the time, being healthy meant simply that you weren’t...