AvantGard Spa's Blanca Caballero stays current with Demandforce
I recently had the great honor of interviewing spa industry icon Blanca Caballero, founder of AvantGard Spa in San Carlos--recipient of the 2010 SpaFinder Readers’ Choice Award for top ten favorite day spas worldwide.
Blanca and I were discussing her recent addition of Demandforce—a turn-key guest communications and marketing solution—and how it has helped her business stay connected to her customers while growing revenue and reducing costs.
For more than 22 years, AvantGard Spa has stayed on the cutting edge of day spas (I was blown away by the attention to detail in the spa during my visit—truly astounding!). Continually seeking new and creative ways to stay in communication with her guests and keep her business thriving, Blanca was attracted to Demandforce when it was introduced to her at ISPA’s Sonoma Knowledge Network last June.
“Demandforce has transformed my customer database into a customer generating machine,” Blanca told me. “The program syncs with my existing software and provides an easy and inexpensive way to manage our guest communications and marketing outreach.”
In addition to increased revenue, AvantGard Spa is also realizing significant cost savings from the Demandforce system. Fully automated appointment reminders and confirmations via email and text messages have reduced the burden of confirmation calls by 50%, allowing her front desk staff to be more attentive to guests the moment they walk through the door.
If you own or manage a spa, click here to watch my interview with Blanca. These guys are “putting their money where its mouth is”, guaranteeing spas a 3:1 return for their investment. Sign up for a free demo and see the system for yourself—you have nothing to lose and everything to gain!