Have you asked a "Question" from your Page on FaceBook for your Spa? This is a simple but huge feature! Why? Because these questions can go viral! When you ask a Question from your Page (note it is a button right above the status update), when people answer the question - their answer is posted to their newsfeed!!! Is this an accident? No!!!
FaceBook wants you to use this feature to solicit feedback from your community. Why? Because this is the foundation of conversation. FB knows you need people to engage with your brand. Rather than have your question lost in comments, they made it easy for you to "poll" and created an incentive by socializing the responses.
What should you do? Practice!!! Ask a question today. Evaluate the responses and ask another question. Experiment with brands/products, services and any other question that people will have a response to! Writing great questions will expose your Page to a broad audience and help you build your community. Engagement is the first step to sales. What question are you going to ask your community? 
About the Author: Jamie Ginsberg
Jamie Ginsberg is a social media strategist working in and with technology since 1994. In his current role at clevelandgroove.com, Jamie develops and implements social media strategies for businesses with a focus on viral video. He assists businesses by creating an effective social media strategy that enables companies to fully utilize their employees and business intelligence to protect their brand name and increase their presence in the social web. Jamie's expertise is a rare blend of business, legal and technology. Jamie has a Bachelor of Arts in Communications from The University of Michigan and a Juris Doctorate from The Cleveland-Marshall School of Law. Link to Jamie at www.linkedin.com/in/jamieginsberg and follow him at twitter.com/sonicallstar.
Comments
Jamie, Do you have any examples of good questions spas have asked on Facebook?
Sarah - We each have to come up with our own questions. This is a great tool, if used correctly. Start with questions like "What is your favorite type of massage at YourNameSpa?" and "Do you prefer treatments at YourNameSpa with who" And supply answers like "My BFF, My Girls, My Guys, My Significant Other, MySelf" EXPERIMENT...