Asking your client to be your friend on FaceBook is the first step to building out your community. How do you ask them to connect?
1) Start by asking in person. "Are you on FaceBook?" "Oh good, I'll look you up later and connect to you." Better yet, pull out your iPhone and connect to them right there on the spot!
2) Look them up on FaceBook and invite them. If they are a regular customer, just send them an invite to connect. If you don't see them enough, personalize the invite and make it easy for them to accept your connection.
3) Have a picture taken of you and your client, tell them you are going to post it on FaceBook tonight (on your Business Page) and ask them to tag themselves. All you have to do is click on their name and invite them to connect, if you are in a picture together accepting your friendship is natural.
Whatever you do, you must build your community one connection at a time!
About the Author: Jamie Ginsberg
Jamie Ginsberg is a social media strategist working in and with technology since 1994. In his current role at clevelandgroove.com, Jamie develops and implements social media strategies for businesses with a focus on viral video. He assists businesses by creating an effective social media strategy that enables companies to fully utilize their employees and business intelligence to protect their brand name and increase their presence in the social web. Jamie's expertise is a rare blend of business, legal and technology. Jamie has a Bachelor of Arts in Communications from The University of Michigan and a Juris Doctorate from The Cleveland-Marshall School of Law. Link to Jamie at www.linkedin.com/in/jamieginsberg and follow him at twitter.com/sonicallstar.
