You have a Page on FaceBook, you even opened up a Twitter account and reserved a Blog. What is missing? How about a Return On Your Investment? How about an increase in business? There is a direct relationship between how active you are on LinkedIn and how effective your business development will be for your Spa. I always say "Each time you connect to someone on LinkedIn you are giving them the most dynamic business card ever - your living resume!" So what?
- Clean up your profile. Make sure it reflects your life and truly is the business card you want to hand out.
- Follow my 2 minute drill every day. Make sure you are adding at least one new connection per day. Want more business? Add more connections!
- Teach your staff and co-workers how to use LinkedIn effectively. Make the power of large numbers and exponential growth work for you. Every node you turn on in your network ignites your potential.
- Identify companies whose employees will benefit from the services your spa provides. Connect with the HR person and/or the highest level person you know at the company (yes on LinkedIn and in person). Create a package that appeals to the company and build a relationship with that company and the employees. Be a resource to them!
- Connect to every client. Ever.
I am setting a goal for you. Grow your presence on LinkedIn intentionally week in and week out. Make sure you have over 500 connections by the end of 2011. Participate in your network and set meetings with your connections. Mine the Gold in your network on LinkedIn!
About the Author: Jamie Ginsberg
Jamie Ginsberg is a social media strategist working in and with technology since 1994. In his current role at clevelandgroove.com, Jamie develops and implements social media strategies for businesses with a focus on viral video. He assists businesses by creating an effective social media strategy that enables companies to fully utilize their employees and business intelligence to protect their brand name and increase their presence in the social web. Jamie's expertise is a rare blend of business, legal and technology. Jamie has a Bachelor of Arts in Communications from The University of Michigan and a Juris Doctorate from The Cleveland-Marshall School of Law. Link to Jamie at www.linkedin.com/in/jamieginsberg and follow him at twitter.com/sonicallstar.
