There isn’t really anything complicated or challenging to it. Just do it the same way you promoted your spa or practice to success: Create your brand image and get a supplier Feature your products in your treatments and on your retail shelves Train your team to use and appreciate them. Talk about your product brand with enthusiasm and no one else’s! Make sure that your team (or yourself for that matter!) never fails to promote retail. Enjoy the sales, the...

What is a brand? In technical terms, the American Marketing Association defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers." While this is true, there is more to branding if you want to stand out from your competition and increase your profitability. There are three main elements of a successful...