Want to bring more men into your spa? Then you might want to take a page from Bliss Spa Fort Lauderdale, which just celebrated its third annual Blissguy Fort Lauderdale Competition at the W Fort Lauderdale (FL). The goal was to find 10 to 20 well-groomed and well-spoken guys willing to compete to be the next face of Bliss Spa Fort Lauderdale and represent the best of health, wellness, and guy glamour for the next year. Highlights of this year’s...

Every spa counts on selling a large number of gift cards in November & December, but how can you maximize the number of cards sold? Here are 10 effective tips: Set up a spa gift card display area in the reception center Create 3 to 4 gift card spa packages that include a retail gift Train the reception spa team to promote and close gift card package sales Train the entire spa team on how to promote gift card packages...

I am often surprised at the number of spas that don’t focus on building their database. If you want to experience growth and sustainability, building your database is a must! Your database should have the guest name, phone number and most importantly, their e-mail address. E-marketing is the most economical method to reach your audience. It can dramatically increase your traffic and revenue. You are losing a large amount of potential revenue if you are not focusing on building your...

How do we motivate the wealthy to frequent our place of business? Knowing their drivers, or in other words, what motivates them, will be key. So let's tap into this demographic, and uncover 5 major criteria that will help drive them to your door, and park them there! Driver #1 - Respect their Position They feel they deserve recognition for their accomplishments and they expect you to be where they are, when it is convenient for them and whenever the...

Imagine you're looking for love and your cousin wants to set you up with someone from her office. After she describes him to you, you wonder why she ever thought he'd be for you. However, just to be polite you agree to meet him for coffee. Why didn't your cousin's set-up work? Because instead of simply telling her you wanted to meet someone, you needed to be very specific in describing the attributes of that someone you wanted to meet...

Consultants Peppers and Rogers, other pioneers in this dynamic world of direct marketing and loyalty strategists, have encapsulated five laws for achieving real success in any customer loyalty program as reported last week by thewisemarketer.com. We would go even beyond their focus of loyalty programs and reference their laws across all forms of 21st century marketing. LAW 1 - Never waste an opportunity to gain insight about a customer... We love this law because the suggestion is that the brand...

An easy way for salon/day spa owners to market their businesses is by affiliating themselves with charities. Charitable giving is a win-win. It helps the salon/day spa develop a powerful network and helps others in the process. People like to associate themselves with businesses that support causes, which help disadvantaged people in a meaningful way. If you're concerned about blurring the line between giving and receiving, you're not alone. Just remember charities are businesses too. More than ever before most...

Some examples of good premiums and upgrades: Pay for a 60 minute massage and receive a 90 minute session. A $48 value, with our compliments. (Anyone who experiences a 90 minute massage has a very hard time going back to a 60 minute session. Happily, we offer a 75 minute session, which now becomes an easy upgrade.) Enjoy any full session facial and receive a stress-dissolving complimentary fifteen minute upgrade--a Lavender Scalp Tension Tamer, our UnThai the Knots neck and...