Every spa counts on selling a large number of gift cards in November & December, but how can you maximize the number of cards sold? Here are 10 effective tips:
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Spa Business Articles: Client Acquisition
7 Bright Ideas to Building Your Database
I am often surprised at the number of spas that don’t focus on building their database. If you want to experience growth and sustainability, building your database is a must! Your database should have the guest name, phone number and most importantly, their e-mail address.
E-marketing is the most economical method to reach your audience. It can dramatically increase your traffic and revenue. You are losing a large amount of potential revenue if you are not focusing on building your e-database.
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Top 5 Drivers for Affluent Customers
How do we motivate the wealthy to frequent our place of business? Knowing their drivers, or in other words, what motivates them, will be key. So let's tap into this demographic, and uncover 5 major criteria that will help drive them to your door, and park them there!
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Attracting Clients to Fall in Love With You
Imagine you're looking for love and your cousin wants to set you up with someone from her office. After she describes him to you, you wonder why she ever thought he'd be for you. However, just to be polite you agree to meet him for coffee.
Why didn't your cousin's set-up work? Because instead of simply telling her you wanted to meet someone, you needed to be very specific in describing the attributes of that someone you wanted to meet. Just because she's trying her hand at matchmaking doesn't make her a mind-reader.
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5 Laws of Success for Customer Loyalty Programs
Consultants Peppers and Rogers, other pioneers in this dynamic world of direct marketing and loyalty strategists, have encapsulated five laws for achieving real success in any customer loyalty program as reported last week by thewisemarketer.com. We would go even beyond their focus of loyalty programs and reference their laws across all forms of 21st century marketing.
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How to Grow Your Business through Charitable Giving
An easy way for salon/day spa owners to market their businesses is by affiliating themselves with charities. Charitable giving is a win-win. It helps the salon/day spa develop a powerful network and helps others in the process. People like to associate themselves with businesses that support causes, which help disadvantaged people in a meaningful way.
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Quick Tips on Smart Promotions and Upgrades
Special offers and incentives are not an all-you-can-eat buffet. Make sure you include language that says, "may not be combined with any other offers or promotions, including series discounts."
Premiums and upgrades enable you to test different offers. Perhaps you'll repeat certain successful offers that work well for you. For example, our gift card/pedicure promotion has become a holiday standby at Preston Wynne. Clients love it, and it works very well for our spa.
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Tough Times Tactics: 6 Strategies to Bring Clients Back More Often
You're an enlightened owner who knows there are three legs holding up the stool to increased sales (revenues).
Increase the number of clients.
Increase the average ticket per client.
Increase the frequency of client visits.
While so many salons/day spas concentrate most of their marketing time and effort on bringing in new clients and trying to increase the average ticket, many pay little attention to the third.
When you focus on building the salon/day spa's revenues, you'll want to recognize the importance of frequency of visits and that you're creating opport
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