1. Advertise your Spa as "The Corporate/CEO's Spa". Become the "reward" for corporate employees. Sell blocks of services and retail gift items to chosen companies for distribution to their employees throughout the year. Offer Gift Cards or Certificates to targeted corporate clients and suggest they insert them into pay checks, lockers, cards, etc. And make it irresistible. 2. Become known as the "Lunch Hour Getaway" offer express marketing - multi-technician treatments - efficiency - not speed - better use of...

There is no one marketing answer for every brand. But there is one marketing challenge that never goes away and that is HOW DO WE INFLUENCE OUR CUSTOMERS TO PERFORM BETTER. The answer is by performing better ourselves. My five success keys are: 1. Keep your product and/or service mix fresh 2. Do things to make it easy for your customers to do business with you 3. Reward patronage and positive behavior 4. Stay connected with your customers 5. Distance...

Another holiday season has come and gone, and as the dust settles, spas everywhere are toting up their gift card and gift certificate sales. I hope you had a tremendous season. My last posting elicited several requests for additional information about the particulars of gift card expiration. To top it off, I read a disturbing article that may portend the future of gift marketing for retailers in states with Escheat Law. My last posting discussed the double edged sword that...

Have you been to the movies, a ball game, or a theme park lately? If so, you've probably witnessed the profit packed power of the package deal. Say you're in line with your kids, fully expecting to shell out some bucks for a couple of small drinks and a pop corn. Then you see the special package deal. You know the one with a bag of pop corn large enough to feed a family of ten. You rationalize the purchase...