Direct Marketing
Explore guerrilla marketing
May 24, 2010
Bryan Durocher
What is Guerrilla Marketing? Guerrilla Marketing means thinking outside the traditional ways of marketing; it is a focused investment of time and effort with minimal financial cost. One typical term associated with guerrilla marketing is sweat equity. It is about identifying what the team can collectively do to generate new business and hype about the salon and spa without spending cash resources. Planning social outings with the staff is one way to generate enthusiasm and a ‘buzz’. The beauty of...
5 Inexpensive Direct Mail Tools to Generate Client Leads Fast
July 16, 2008
There are many new ways to generate client leads today, but direct mail remains one of the most powerful lead-generation tools. If you are not using this for your Day Spa, Salon or Massage Practice... you should start! Lots of successful businesses within the Spa and Salon industries are discovering that direct mail is essential for growth, since newer marketing tactics, especially online via internet... such as SEO, social media, and email marketing, often have limitations because of the rapidly...
5 Quick and Easy Direct Mail Tools
June 16, 2008
Here are five basic direct mail tools that you can use to generate new client leads quickly and inexpensively. 1. Sales Letter The letter is one of the simplest and most effective direct-mail tools available. It won't win any design awards, but if written well it's one of the few types of advertising that people will actually read all the way through. And generate a response! To generate new leads with a letter, you generally want to offer something free,...
Direct Mail Marketing Is Magic For Spas
November 25, 2007
Today's spas, days spas, resort spas, wellness centers and medical spas need to strategically and proactively create marketing programs with a variety of direct response advertising and marketing programs. The spa client does not magically walk in each day 7 days a week. We must go after building a larger base of new clients all of the time. Whether your spa is known for therapeutic massage, skincare, aromatherapy, hydrotherapy, facial treatments, specialized therapies or day of beauty packages, there will...
