Explore guerrilla marketing

By Bryan Durocher

What is Guerrilla Marketing? Guerrilla Marketing means thinking outside the traditional ways of marketing; it is a focused investment of time and effort with minimal financial cost. One typical term associated with guerrilla marketing is sweat equity. It is about identifying what the team can collectively do to generate new business and hype about the salon and spa without spending cash resources.

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5 Inexpensive Direct Mail Tools to Generate Client Leads Fast

There are many new ways to generate client leads today, but direct mail remains one of the most powerful lead-generation tools. If you are not using this for your Day Spa, Salon or Massage Practice... you should start!

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5 Quick and Easy Direct Mail Tools

Contributed by John Uhrig, CEO Monochrome Marketing Solutions

Here are five basic direct mail tools that you can use to generate new client leads quickly and inexpensively.

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Direct Mail Marketing Is Magic For Spas

By Larry H. Oskin, CEO Marketing Solutions

Direct Response Advertising Definitely Works!

Today's spas, days spas, resort spas, wellness centers and medical spas need to strategically and proactively create marketing programs with a variety of direct response advertising and marketing programs. The spa client does not magically walk in each day 7 days a week. We must go after building a larger base of new clients all of the time. Whether your spa is known for therapeutic massage, skincare, aromatherapy, hydrotherapy, facial treatments, specialized therapies or day of beauty packages, there will always be some new area and service that you should promote. Plus, if you offer the more traditional haircare, nailcare, hair removal and beautycare services, it is even more important to build a regular clientele.

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