The million-dollar question… what should my profit margin be? Here we are in December, about to close out another year and welcome a new one! How was 2011 for you? Did you achieve double digit profits? I get asked all the time what should my profit line be?

It is very useful to compare your projected figures to actual outcomes, as this will provide you with an even greater level of accuracy in predicting future business possibilities. Ducoff: Cash Flow Projections are the "businesses budget". This is looking through the car window shield, or even better, at your satellite navigational system — "I want to get from here, to there".