Green

The Beauty ...in going green!

Green what does it mean to you and your business? Does your spa or team practice any? It’s a trend that’s here to stay and not going away. While we can’t do everything all at once we can start and take baby steps. Here is what I have learned works and what we practice in my business: Change your retail bags from plastic to paper bags. Did you know plastic bags remain in the landfill for years? Offer your clients...

Broader Appeal Sets Green Initiatives Apart

The Natural Marketing institute has interviewed U.S. consumers for their attitudes and behaviors toward sustainability and environmental concerns every year since 2002. From this knowledge, the LOHAS (Lifestyles of Health and Sustainability) segmentation model has been developed that classifies consumers into one of five groups, depending on their awareness and involvement in green issues. The five LOHAS segments as defined by NMI include: LOHAS (17%) - active environmental stewards dedicated to personal and planetary health. These are the heaviest purchasers...

10 Ways Spas are Applying Sustainable Practices

Use organic products back bar and sell them retail Minimize the use of plastic containers and water bottles Recycle and use recycled materials Use natural fiber cloths and fabrics—sheets, towels, uniforms Become paper free or reducing paper usage Incorporate furniture from both nontoxic and sustainable tree sources Make close to home purchases from supplies to reduce gas consumption, emissions and support local businesses Sell and apply products that are 100 percent cruelty free Conserve water Use natural, biodegradable cleaning products...