Consumers are increasingly aware of the benefits of sustainable living. They are willing to spend more on green products, and this increased demand has resulted in a flood of new natural- and organic-labeled brands and products on the market. The unfortunate truth, however, is that for many of these products, sustainability stops at the 100 percent recyclable, biodegradable, raffia-tied packaging. And skincare products are no exception. So how does today’s conscientious consumer learn to differentiate? And why does it matter?...