Spa Management
Five Hard Skills Spa Management Cannot Ignore
May 14, 2013
Whether you are currently in a spa management position, or are an aspiring Spa Manager, these core competencies are 5 of the skills considered to be among the most important ‘hard skills’ a Spa Manager needs to possess, as revealed in a 2012 Report on the state of Spa Management education worldwide. But although very important to the spa management position, at the same time, they may be among the most difficult to find. Some of this training is certainly...
Spa Culture: Steer Clear of the Gossip and Surpass Your Competition
May 7, 2013
A client of mine raised her daughter into a poised young lady with social graces. I’ve known them since the daughter was in fourth grade. She’s graduating college this year and I couldn’t help but remark what a wonderful job my client had done molding her into a well-rounded human being. Her reply: “If you surround her with enough culture, she won’t pay any attention to the gossip.” The spa industry is full of workers who talk about other workers...
4 Ways to Calculate Client Value and Grow your Business
April 30, 2013
Not all clients hold the same (potential) value when it comes to your business. So it’s important to consider why you might be handling a client you only see twice a year, the same way you are handling a client that comes in every week. Developing service standards based on existing and potential client value is a logical thing to do, if you want to do more of what is working, and less of what isn’t. In a nutshell, your...
Rising Supplier Costs = Raising Spa Prices - Part 2
April 16, 2013
1. Retail Costs and Commissions Paid Let’s say if a jar of cream sells for $100.00, you have probably paid $50.00 (50%) for the cream; you may also be paying $10.00 (10%) staff retail commission on the sale of the cream; and your miscellaneous costs could be $5.00 (5%), which might include samples, testers, shipping, receiving, merchandising, etc. This equates to $65.00 in costs for a gross profit of $35.00, or 35% on that $100.00 sale. Now, if the cost...
Multitasking Moneymaker: 5 Innovative Ways To Use Microdermabrasion
April 11, 2013
Microdermabrasion is a great tool for treating acne, improving skin texture and stimulating skin cell regeneration. In addition to facial treatments, there are many other creative uses for this versatile workhorse all over the body. Here are five “alternative” uses of your microdermabrasion equipment that will alleviate common conditions and put money in the bank: 1. Battling “Backne” Acne on the back, or “backne” is a common and embarrassing condition. “Microdermabrasion is ideal for acne on the back,” says Luba...
Rising Supplier Costs = Raising Spa Prices - Part 1
April 3, 2013
This Part 1 of our 2-Part Blog Series on Rising Supplier Costs will cover the importance of ‘reflecting’, not ‘absorbing’ price increases, as well as an introduction to setting standards for price increases in your business. Running a profitable spa business takes experience and know-how It’s very important that you watch that thin line between profit and loss like a hawk. As business costs rise, so must your prices. Let’s say your revenue has been increasing year over year, but...
Teams & Mental Health
March 26, 2013
The phrase "Mental Health" in the work environment is usually related to: Job Stress and/or Burnout Communication or the need for Conflict Resolution between employees Employee Anxiety We think because we are in the spa industry we don’t get stressed. The fact is many employers and employees in the spa industry rarely go to spas or practice what they preach. Cry for help? Daily, we receive indicators that many are stressed. What are you doing about it? Mental Health is...
Leadership from the Inside Out
March 26, 2013
Welcome to my blog. While many Business Builder blogs in this section focus on the spa, its offerings, promotions and other revenue-producing ideas, I plan to devote my posts to building business through conscious leadership, personal integrity, “walking the walk” and “talking the talk” if you will. As business owners and operators, we spend so much time focused on the external that I would like to invite you on a journey with me to explore the internal – what makes...
Team Bonuses: How do you figure it out?
March 19, 2013
I recently came across a really great blog written by Sally McKenzie of McKenzie Management ; a dental management solutions company. Her article on Bonus Plans really resonated with me, so I’ve decided to © SPAdapt her blog and target it to the global spa industry. I know many of you struggle with the whole team bonus model, and hopefully this piece will help you make decisions that are both sustainable and beneficial for everyone involved… There are many moving...
50 Things your clients NEVER want to hear
March 5, 2013
Servitude is an Attitude…Do you know how your spa rates? Ok, this list is a bit out there, but behind these comments you know there’s a lot of hidden truths… Here are the top 50 Things your clients NEVER want to hear: 1. Oh yes, now I remember you 2. That service was available for a limited time only 3. No, we’re booked solid 4. If you don’t see it we’re probably sold out 5. If we have it, it...
Leslie Lyon
Cara Solomon
Ginger Hodulik
Dori Soukup
Mark Wuttke