The recipe for finding new spa clientele can be easier than you think. Start with an Open House, mix in an incentive or two, and, voila, success!
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Spa Business Articles: Spa Marketing
5 Ideas To Build Engagement for your Spa on Facebook
If you haven't realized it yet, Facebook is the most important marketing avenue for your Spa since the first websites were made. All of the technology to get people walking into your door and buying new services is sitting right on your Facebook page. With over 900 million people on Facebook and at least half of them women, you have to take a deeper dive into your Spa's Facebook presence. Are you ready?
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Tips On Selling a Customized Facial
We have a very expensive customized facial and it is amazing. Now more than ever it is very hard to sell this treatment, but once they have it, they want it again. What can we do to help sell this treatment?
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The Art of The Deal on Facebook – Grow Revenue at Your Spa
If you do sales in anyway, you know the value of a referral. Facebook set-up a system for your Spa to obtain referrals, Deals. A deal rewards your clients when they “check-in” on Facebook at your Spa. A yellow coupon appears on your location, creating an immediate benefit to you and potentially a very valuable long term benefit. How?
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Spring sales slump-buster
Spring may typically signal slow sales, but you can turn this season of renewal into an opportunity for spa business growth and flourishing relationships.
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How Effective is your Website?
Here are six key questions to help you identify improvements to make your website more effective:
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8 Tips to make you a GREAT Blogger
I have been writing for SpaTrade, sharing amazing tips and secrets to help you grow your social media marketing strategy for your Spa. Our process is simple and logical. Develop a Strategy, Build a Community, Nourish your Community with Content. The tools we are most excited about are Facebook, LinkedIn, YouTube, Blogging and Twitter (In order of importance and return on investment). Blogging should be first, except there are millions of blogs, many suck and Spas really struggle with the concept. I want to share a few tips with you designed to make you a GREAT Blogger.
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Facebook Tip - Make sure your Spa's Facebook Page is a PLACE
Is your Spa's Facebook Page a Place? The easiest way to check is navigate to your Spa's Facebook Page, click on info on the left side and see if a Bing Map appears. If there isn't a Bing Map, the odds are very good your Spa's Facebook Page is not a Place. This explains why people can not check-in to your Page/Business (or check into a junk Page), the answer is very simple. You must change the type of Page to be a Local Business. When you change this setting (under Edit Page – Basic Information, Category – Local Business and PlaceType of Page), 2 “magical” things happen.
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Spa Trends – Part II
I always get excited when I read the Trendwatching.com annual trends report, and this year is no exception. Technology is driving many of these trends and because of this, a “re-positioning” of sorts continues to be forced upon businesses big and small. If you don’t keep up, you may not necessarily expire, but you will lose ground. Here are some points you’ll need to consider:
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Blogging is the Way to Effectively Market Your Spa
In my last article, It’s Time for a Paradigm Shift in How You Market Your Spa, I broke down Michael Stelzner’s thought-leading educational session at ISPA. He is a social media expert and CEO/Founder of the Social Media Examiner, the leading online magazine and resource for the latest in social media.
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