Need to create effective branding for your spa, but don’t have thousands to spend? Try online crowdsourcing. Crowdsourcing is the act of outsourcing tasks, traditionally performed by an employee or contractor, to a large group of people or community. Well-known examples of crowdsourcing include Wikipedia itself and Trip Advisor. Larger companies are also using the model. For example, the consumer goods giant Unilever recently hosted an online event to crowdsource ideas for sustainable production and marketing. Another example, Spa Revival...

Remember 10 years ago when spas were taking out print ads in magazines hoping to drum up business? Remember when letting the world know about your business meant several thousand dollars per quarter given to a public relations firm that offered no guarantees as to whether an editor would mention you or not? Do we really put much stock in whom or what a magazine endorses anymore? I received a call from a national beauty magazine about a month ago...

Autumn is the season of change, the time when we set goals critical to finishing the year strong and transition from lotions into creams as the weather gets colder. Your community will stall over the summer as people spend more time outside and on vacation and less time on Facebook and in front of their computers. This is a great opportunity for you to fine tune your content and implement a strategy for the last quarter of the year. Where...

Signature treatments can be developed in tandem with your product suppliers, or simply on your own. Be aware however, that if you decide to take ingredients out of your fridge or cupboard that are not prepared by a chemist, these products and subsequent signature treatments will not be covered by your insurance, should anything go wrong. So when creating a signature treatment, be sure to use products that you know are established and reputable. Individual Signature Treatments or Signature “Experiences”...

In today's competitive Spa market it is important to make sure you are doing everything to touch your target market in a very specific way that will resonate. Any sound Marketing Plan includes a strong digital approach. The digital effort requires an attention to detail not quite necessary when dealing with print and other similar Marketing platforms. The digital age is an instantaneous one and needs to be nurtured accordingly. Below are 5 different digital mediums and the appropriate steps...

Now more than ever, your excellent spa services must be accompanied by imaginative ideas that will cause a stir and make you STAND OUT AND GET TALKED ABOUT! My inspiration for this blog came from these fascinating Facebook Pages: Old Moss Womans Secret Garden , Suzi Homefaker , and Junk in the Truck . If I didn't have a Spa Development company, I would own a Design & Decorating company...for sure As children, my sisters and I were raised in...

Going to the spa is so much more than just getting a massage or facial. It's a chance to relax, hang out in a cool environment, and catch up with a friend. A spa treatment is as much a social experience as it is a service. Atmosphere and personality are what separate one spa from another, and for this reason, a person's spa choice can be based as much on these attributes as on intended treatment. A great way to...

If you haven't realized it yet, Facebook is the most important marketing avenue for your Spa since the first websites were made. All of the technology to get people walking into your door and buying new services is sitting right on your Facebook page. With over 900 million people on Facebook and at least half of them women, you have to take a deeper dive into your Spa's Facebook presence. Are you ready? Timeline - This gift from Facebook is...