I am often surprised at the number of spas that don’t focus on building their database. If you want to experience growth and sustainability, building your database is a must! Your database should have the guest name, phone number and most importantly, their e-mail address. E-marketing is the most economical method to reach your audience. It can dramatically increase your traffic and revenue. You are losing a large amount of potential revenue if you are not focusing on building your...

Green what does it mean to you and your business? Does your spa or team practice any? It’s a trend that’s here to stay and not going away. While we can’t do everything all at once we can start and take baby steps. Here is what I have learned works and what we practice in my business: Change your retail bags from plastic to paper bags. Did you know plastic bags remain in the landfill for years? Offer your clients...

Its here…fabulous summer. The time of year our clients are spending more time outdoors, the kids are out of school and vacation time begins. I love the sun and the way it dances on my face especially when I am at the beach. Growing up in NYC and NJ we had two beautiful months to get some rays and enjoy the boardwalk. July and August were the months to enjoy ultimate sunshine. Then moving to Florida for my husband gave...

What is Guerrilla Marketing? Guerrilla Marketing means thinking outside the traditional ways of marketing; it is a focused investment of time and effort with minimal financial cost. One typical term associated with guerrilla marketing is sweat equity. It is about identifying what the team can collectively do to generate new business and hype about the salon and spa without spending cash resources. Planning social outings with the staff is one way to generate enthusiasm and a ‘buzz’. The beauty of...

I've been thinking about the issue of service and hospitality after reading the latest Coyle Hospitality Research that shows nearly 2 out of every 3 people that have a bad experience at a spa stated staff behavior as the problem. http://www.coylehospitality.com/press/pr-guest-rubbed-wrong.asp . Coyle asked consumers two straightforward questions 1. What spa provided you with the worst experience last year? and 2. Why? "People" complaints included issues with the receptionist, reservationist, therapist, or spa staff member. Over 100 complaints were that...

Here are a few economical Spa marketing mixes that you can easily implement: In-spa marketing Always display your promotions in a prominent location within the spa in order to upgrade and sell additional services and products. Public speaking Position yourself as the expert on the spa lifestyle within your community. Promote the spa lifestyle and your spa as much as possible. Special events Spa events are great way to introduce new guests to your spa. Select the type of spa...

You may be getting ready for the IECSC show in Las Vegas I thought I would share some tips to help you make the most out of your attendance. 6 things to do: Show program: Download or get a hard copy prior to the show and mark up things you are interested in seeing. Education: Usually shows offer some free classes and some that require fees. Look over the topics and choose the ones that will address your needs. Plan...

The Natural Marketing institute has interviewed U.S. consumers for their attitudes and behaviors toward sustainability and environmental concerns every year since 2002. From this knowledge, the LOHAS (Lifestyles of Health and Sustainability) segmentation model has been developed that classifies consumers into one of five groups, depending on their awareness and involvement in green issues. The five LOHAS segments as defined by NMI include: LOHAS (17%) - active environmental stewards dedicated to personal and planetary health. These are the heaviest purchasers...