In the spa industry, we are always talking about rejuvenating our clients. Rarely do I hear conversations about rejuvenating our business. This thought came to me as I attended a client’s grand opening last week. It was a great event! The mayor showed up for the ribbon cutting ceremony. They had a lot of TV and radio media, about 250 people attended. Needless to say, a lot of buzz and excitement was generated. Since the event, their phones have not...