Business Builders

Spa Business Articles: Public Relations

Are you ready for your close-up?

By Noreen Young, Noreen Young Cosmetics and Makeup Studio

You never know when you, your spa or salon will be called upon to be in the limelight. It may be a feature in a magazine, a video, a Skype interview, a TV Morning show, or an interview for a website Blog. You never know and you must be ready. Are you? Really?

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Public Relations for New Spa Openings

Write a press release about your new spa and create a press kit and send to important local and national media. Attempt to call the editors to see how you can help them with your expertise. Think of who would be the most important people you would want to come to this event and what would it take to get them there.

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