Public Relations
Are You Ready for the Press?
September 18, 2012
Noreen Young
There are all kinds of ways to be noticed and one is by being featured in a magazine for consumers like a mention in the beauty bible (we fans call) Allure Magazine . I always wondered and so have other professionals and spas too. Most of the time press in magazines occurs from representation by a public relations firm. In this case it was not. Lucky beauty business owner! Here’s an interview with beauty business owner and free-lance makeup artist...
Are you ready for your close-up?
July 30, 2010
You never know when you, your spa or salon will be called upon to be in the limelight . It may be a feature in a magazine, a video, a Skype interview, a TV Morning show, or an interview for a website Blog. You never know and you must be ready. Are you? Really? A photograph shouts volumes and a picture is worth 1,000 words. So is your face and style and the way you look. If you do not...
Public Relations for New Spa Openings
November 9, 2003
Write a press release about your new spa and create a press kit and send to important local and national media. Attempt to call the editors to see how you can help them with your expertise. Think of who would be the most important people you would want to come to this event and what would it take to get them there. Plan that event. Come up with a party concept that would communicate what you are up to. More...
