Learn how Pinterest can help grow your spa’s business.
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Spa Business Articles: Social Media
5 Ideas To Build Engagement for your Spa on Facebook
If you haven't realized it yet, Facebook is the most important marketing avenue for your Spa since the first websites were made. All of the technology to get people walking into your door and buying new services is sitting right on your Facebook page. With over 900 million people on Facebook and at least half of them women, you have to take a deeper dive into your Spa's Facebook presence. Are you ready?
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The Art of The Deal on Facebook – Grow Revenue at Your Spa
If you do sales in anyway, you know the value of a referral. Facebook set-up a system for your Spa to obtain referrals, Deals. A deal rewards your clients when they “check-in” on Facebook at your Spa. A yellow coupon appears on your location, creating an immediate benefit to you and potentially a very valuable long term benefit. How?
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8 Tips to make you a GREAT Blogger
I have been writing for SpaTrade, sharing amazing tips and secrets to help you grow your social media marketing strategy for your Spa. Our process is simple and logical. Develop a Strategy, Build a Community, Nourish your Community with Content. The tools we are most excited about are Facebook, LinkedIn, YouTube, Blogging and Twitter (In order of importance and return on investment). Blogging should be first, except there are millions of blogs, many suck and Spas really struggle with the concept. I want to share a few tips with you designed to make you a GREAT Blogger.
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Facebook Tip - Make sure your Spa's Facebook Page is a PLACE
Is your Spa's Facebook Page a Place? The easiest way to check is navigate to your Spa's Facebook Page, click on info on the left side and see if a Bing Map appears. If there isn't a Bing Map, the odds are very good your Spa's Facebook Page is not a Place. This explains why people can not check-in to your Page/Business (or check into a junk Page), the answer is very simple. You must change the type of Page to be a Local Business. When you change this setting (under Edit Page – Basic Information, Category – Local Business and PlaceType of Page), 2 “magical” things happen.
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FaceBook: What Are You Waiting For?
Last year you had a nice list of excuses ranging from I don’t have time for Facebook to I am not a social butterfly to I don’t care what you had for breakfast. What is your excuse for the low revenue numbers you posted for your Spa? The economy was weak, people aren’t spending money on luxuries, we didn’t do a deal on Groupon? Stop making excuses and start doing the dirty work for your Spa – you have to market before you can sell.
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Top 3 Social Media Tips For 2012
If you have read any of my articles this year, you might have started with my Top 7 Social Media Tips For 2011. Part of me wants to simply repost it and say "more of this in 2012." But a subtle yet important shift is happening and your Spa MUST start planning and acting now. I can tell you what networks you should be on for your Spa and how to use those networks to maximize your business with the most effective use of your time until I am blue in the face.
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How To Use Facebook to Share The Holidays at Your Spa
Are you ready to put your Spa's Facebook Page to work? This year we are suggesting a 3 part strategy to make your Facebook presence effective and profitable. Are you ready?
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It’s Time for a Paradigm Shift in How You Market Your Spa
The educational sessions at ISPA were innovative, dynamic and inspirational. And as Tony Hsieh from Zappos explained, inspiration drives action.
Ready to leave Las Vegas, my bags were packed and I was looking forward to the last session “How to Rapidly Grow Your Business with New Social Media Marketing Strategies.” Speaker Michael Stelzer captivated the audience when he said, “Get ready because I am going to completely shift your perspective from what you’ve traditionally learned in marketing to the radical truths of marketing today.” What was the founder of Social Media Examiner, the world’s largest online magazine specializing in social media, about to say? Allow me to share.
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Facebook - Put Your Spa Staff To Work!
How long are you going to wait for your staff to support your Spa's marketing on Facebook? Are you trying to prove that you can be the Spa that does not generate any income from Facebook? There are a few steps you can take today to kick start your Facebook strategy, are you ready?
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