Global Search and Connect They must be able to find you, right? So a combination of International eMarketing initiatives, with strong SEO strategies and possibly paid search programs, will help drive relevant traffic to your business and begin generating a global buzz. If your budget warrants it, you may want to consider coupling these ideas with placing your product ads in high-traffic international settings. If however, you get in on the ground floor in your category of offerings and have...

It has become commonplace in the world of small business to consider supporting and associating with a charity. Not only is it a feel-good endeavor but it can also present numerous advantages, such as being a tax break and attracting like-minded supporters. Often, charities selected by spa owners are those they have supported as individuals and now wish to support through their businesses. If you would like to support a charity but do not have a specific one in mind,...

Objective: Do more of what’s working and less of what isn’t. Once you have done this mini audit, strive to sell top tier products and services by your top tier spa professionals, during your peak hours of business. 1. Examine Staff Compensation If you're seeing red , the first place you need to go is your Cost of Goods (COG) to review your service staff compensation. Consider this: For day spas, to see some profit, total service staff payroll, including...

Set against the Santa Catalina Mountains in the Sonoran Desert, Miraval Arizona (Tucson) was introduced in 1996 with the intent to help individuals lead healthier and more meaningful lives. In 2004, after experiencing the resort for himself, Steve Case, co-founder of AOL, became the majority owner of Miraval. Since then, Miraval has continued to grow with the addition of Miraval: The Villas, a development of 16 two-bedroom and three-bedroom ownership homes at Miraval Arizona, and the planned Miraval Costa Rica,...

There isn’t really anything complicated or challenging to it. Just do it the same way you promoted your spa or practice to success: Create your brand image and get a supplier Feature your products in your treatments and on your retail shelves Train your team to use and appreciate them. Talk about your product brand with enthusiasm and no one else’s! Make sure that your team (or yourself for that matter!) never fails to promote retail. Enjoy the sales, the...

While men are now more at ease than ever before frequenting spas, there are still things you can do to encourage them to visit and make their experiences even more comfortable. Here, we asked several spa directors about their best strategies and packages to entice male spa-goers in the hopes that it would help you build your own male clientele. “Making sure that your spa has male-specific offerings is an important aspect of spa menu design, especially for a winter...

I can’t believe it’s August already…. Before we know it, kids will be back in school. Here we go all over again! I know how busy everyone gets, so that’s why I want to encourage you to start planning for your last quarter success. People don’t plan to fail, they fail to plan! If you don’t take the time NOW to plan your last quarter and holiday success, you won’t maximize your results. It’s a proven fact: the last quarter...

Observe. Get out from behind your laptops and observe the real world and how it is impacting your business. Look for opportunities at the granular level. Train everyone in your organization what this means to your specific business. Last Thursday, in a client meeting with their marketing team, I pointed to a shelf display and noted an empty space on the shelf and what it meant. After the chuckle that someone stole the item, the marketing director said it was...