Signature treatments can be developed in tandem with your product suppliers, or simply on your own. Be aware however, that if you decide to take ingredients out of your fridge or cupboard that are not prepared by a chemist, these products and subsequent signature treatments will not be covered by your insurance, should anything go wrong. So when creating a signature treatment, be sure to use products that you know are established and reputable. Individual Signature Treatments or Signature “Experiences”...

Just because the economy is improving doesn’t mean clients don’t still want a deal. In fact, they’re probably even more interested in pinching their pennies after surviving the latest recession. If you’re hearing an increasing number of clients uttering the dreaded words, “I need a discount,” you may be wondering how to respond. Andrew Sobel, co-author, along with Jerold Panas, of Power Questions: Build Relationships, Win New Business, and Influence Others (Wiley, 2012), suggests that, instead of answering yes or...

In today's competitive Spa market it is important to make sure you are doing everything to touch your target market in a very specific way that will resonate. Any sound Marketing Plan includes a strong digital approach. The digital effort requires an attention to detail not quite necessary when dealing with print and other similar Marketing platforms. The digital age is an instantaneous one and needs to be nurtured accordingly. Below are 5 different digital mediums and the appropriate steps...

Now more than ever, your excellent spa services must be accompanied by imaginative ideas that will cause a stir and make you STAND OUT AND GET TALKED ABOUT! My inspiration for this blog came from these fascinating Facebook Pages: Old Moss Womans Secret Garden , Suzi Homefaker , and Junk in the Truck . If I didn't have a Spa Development company, I would own a Design & Decorating company...for sure As children, my sisters and I were raised in...

Going to the spa is so much more than just getting a massage or facial. It's a chance to relax, hang out in a cool environment, and catch up with a friend. A spa treatment is as much a social experience as it is a service. Atmosphere and personality are what separate one spa from another, and for this reason, a person's spa choice can be based as much on these attributes as on intended treatment. A great way to...

A question was submitted to Spas2b: We have a very expensive customized facial and it is amazing. Now more than ever it is very hard to sell this treatment, but once they have it, they want it again. What can we do to help sell this treatment? Our Response: First let's investigate the possible (real) reasons why this facial isn't selling: 1. Price - Are your clients failing to see the value in the price? 2. Demographic - Is this...

March and April can be two of the slowest months of the year. It’s well past the holidays and not quite summer, so would-be guests have little reason to indulge. Incenting them to book a treatment can be a challenge. Have some fun with your guests this spring and launch a “Spring Cleaning” event! Encourage guests to rid themselves of old, expired products and refresh their skin care routines with personal product consultations. Book appointments or hold an event where...

Vacations are typically about getting away from the grind of everyday life and engaging in activities that incite passion and serve as a source of joy. Whether it be skiing, scuba diving, or surfing, chances are there’s a trip that strikes your fancy. In recent years, bespoke tour companies have become especially savvy in targeting travelers who want to sample a range of spa and wellness offerings in the destinations they visit. In years past, spa-goers would simply opt for...

“The whole is greater than the sum of its parts.” ~ Aristotle In order to grow and expand in your spa business, partnerships are an important consideration. Quite often, synergistic partnerships can form the network and foundation that you can leverage in order to support each of you in your endeavors and ultimately achieve your goals. Recently, Spa Week partnered with Jillian Michaels (known as “America’s Toughest Trainer” from the television phenomenon The Biggest Loser) to present the “ Get...

Clean up you personal FaceBook Page. Start by doing an inventory of your security and privacy settings, then edit your friend list. Delete some dead weight that you can not remember why you are friends with them, add each and every friend to at least one List. Have a Business Page? Fine tune the content you are posting and commit to posting regularly. For most Spas, weekly. Review your LinkedIn Profile. Is your job description accurate, have you taken on...