What is your UVP?

By Raad Gantous, Raad Ghantous & Associates / RG&A

Over the last two years I have been invited on numerous occasions to speak on "Success by Design" to the graduate service marketing class at Pepperdine University's George L. Graziadio Graduate School of Business. The reason I am invited to speak is that the class semester project sometimes is the development of a plan for a day spa . Always it is a valuable learning experience and an opportunity for me to get reactions and feedback from an exceptional pool of business professionals and leaders in their individual industries.

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3 Biggest Spa Design Mistakes

Here are SpaTrade's top three mistakes in spa design:

1. Acoustics - where many times you can hear what people are talking about in the next room, and separating active and passive, paying and non-paying and keeping the spa treatment areas separate and silent.

2. Mechanical and electrical - that is often forty percent of the budget and you should get it right, you don't want it to be too hot or too cold and client comfort is paramount.

3. Air changes - are also important since the quality of the air is so important to therapists health and wellbeing.

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Tips on Designing a Steam Room

Contributed by Sam Marguiles, CEO Atmosphere Spa Design

For the inside ceiling of a steam room, the best material to use is small squares of ceramic tile in a non porous material so that you don't have to apply a sealant every 6 months.
The ceiling of a steam room needs to be slanted, or the users will complain that they get cold rain coming down on them while they are showering.
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Specifications for a Vichy Shower

Vichy showers are typically located in a "wet room". As you can probably guess, a wet room is designed to get WET. Wet rooms are one of the most expensive rooms in a spa.

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