Trends

Venus and Mars

Industry insider Jeremy McCarthy shares reflections on the female side of spa.
It is hard to talk about the role of gender in the spa world without thinking in stereotypes. It is even harder if I think back to when I started in this industry more than 20 years ago. I was introduced to the spa world through the world of fitness. When I opened my first spa, I was excited about the fitness center and knew nothing about massage, skincare, nailcare, beauty, or the other more typically “female” aspects of the...

A Man’s World

Operators of male-oriented spas share the secrets of their success with columnist Lisa M. Starr.
A google search of “men’s spa services” quickly returns results numbering more than six million, and, according to an ISPA survey, 45 percent of spas offer packages tailored to men. In response to a growing target audience segment, services and products tailored to men are on the increase. Additionally, the U.S. has seen a number of spas specifically built for the men’s market, so we spoke with some owners and operators in this special niche to see how business is...

What Successful Survivors are Doing

Here are some of our key observations, looking back at 2010 Cost cutting was a way of life, but we saw the limitations of that approach in hotel spas especially. There's only so much you can cut before folks start to question your price point. One trend we noted is that hotel spas are being given more voice in the way they market to day and past guests. Hotels have stopped "tolerating" their day guest segment and started actively courting...

Luxury Institute Presents Key Luxury Retail Trends

The Luxury Institute has compiled a list of the top luxury retail trends. According to Milton Pedraza, CEO for the Luxury Institute, the main trends will be: Old guard passes the baton to a new generation Throughout Luxurydom the founders, family members and their trusted lieutenants who built the grand luxury behemoths and boutiques alike have begun to retire, to sell, and consider family legacy and philanthropy. The new generation of leaders who will inherit these brands must not seek...

Reinventing the Traditional Day Spa Model

I do think that when you look at traditional stand-alone day spas we are beginning to see flattening and it is becoming harder for them to make profits. The huge increase in the numbers of day spas has saturated some markets and now many traditional day spas are facing large numbers of competitors. These competitors include other day spas, resort, and hotel spas which are open to day guests (almost all of them), medical spas, and some new players like...

Spa Finder's Top Ten Spa Trends for 2007

Sleep - A New Dawn in Spa Health Exercise, good nutrition and stress management have long been the domain of spa programs. Now healthy sleep is being added to the curriculum, inspired by the emerging field of sleep medicine, which has revealed that sleep has a profound effect on appearance, weight, and well-being—and that we, as a nation, are dangerously sleep deprived. Look for hotels and resorts to put even greater emphasis on creating ideal sleep environments through minimal light...