Trends
2013 Top 10 Consumer Trends - Part 2
January 16, 2013
Leslie Lyon
Part 1 of this Consumer Trends blog covered the first 5 trends to watch according to Trendwatching.com . The next 5 are as equally compelling…but don’t think you can handle them all; choose your favorite(s) and remember it’s a work in progress… 6. Celebration Nation: Cultur-aware Emerging markets will proudly export and even flaunt their national and cultural heritage in 2013 . Symbols, lifestyles and traditions are being modernized and marketed with pride to both domestic and global consumers. For...
Spa Trends – Part II
January 31, 2012
I always get excited when I read the Trendwatching.com annual trends report, and this year is no exception. Technology is driving many of these trends and because of this, a “re-positioning” of sorts continues to be forced upon businesses big and small. If you don’t keep up, you may not necessarily expire, but you will lose ground. Here are some points you’ll need to consider: Part II! 7. Idle Sourcing – Crowd-based problem solving will continue to shake up business...
Do you need to teach your staff the things their mamas never taught them?
April 20, 2010
Nancy Griffin
I've been thinking about the issue of service and hospitality after reading the latest Coyle Hospitality Research that shows nearly 2 out of every 3 people that have a bad experience at a spa stated staff behavior as the problem. http://www.coylehospitality.com/press/pr-guest-rubbed-wrong.asp . Coyle asked consumers two straightforward questions 1. What spa provided you with the worst experience last year? and 2. Why? "People" complaints included issues with the receptionist, reservationist, therapist, or spa staff member. Over 100 complaints were that...
The 5 Types of New Affluent Consumers
November 19, 2009
Here are the five personality types of new luxury consumers, according to Unity Marketing: X-Fluents (Extremely Affluent) who spend the most on luxury and are most highly invested in luxury living. In the webinar you will learn whythe share of X-Fluents is on the rise in the current market, as other personality types drop out of the overall luxury market. Learn the clues and cues to identify the X-Fluents and the 'hot buttons' that will move them to buy. Butterflies...
How to Profit from Spa Marketing Trends
October 12, 2009
The challenge for all marketers reading this all around the world is dramatic. Marketing must focus on highly targeted techniques that play to consumers' needs because consumers are continually re-evaluating how they spend their money. This is a primary reason why every "action" your brand takes will be met with multiple competing forces reacting to the brand's strategy. Let's call these competing forces and reactions "volatility" in the marketplace. Last week, we suggested maybe there isn't any loyalty any more,...
Spa Marketing & Retail Trends
February 10, 2008
The marketing world in is broadly governed by a number of macro-themes: the impending American economic slowdown and the continued rise of interactivity, personalization and mobility of marketing efforts, fuelled by the evolution of digital technology. The coming year will also, if prior years are any indicator, witness small but significant leaps of innovation and several perception-changing strategies and tactics. 1. The American Economy At the end of 2007, many economists had already indicated that the US economy was headed...
Luxury Institute Presents Key Luxury Retail Trends
November 25, 2007
The Luxury Institute has compiled a list of the top luxury retail trends. According to Milton Pedraza, CEO for the Luxury Institute, the main trends will be: Old guard passes the baton to a new generation Throughout Luxurydom the founders, family members and their trusted lieutenants who built the grand luxury behemoths and boutiques alike have begun to retire, to sell, and consider family legacy and philanthropy. The new generation of leaders who will inherit these brands must not seek...
Spa Marketing--Bringing the Money
September 17, 2007
It's time to change a marketing mentality that is 90% focused on acquiring new customers and 10% on keeping them. I define Marketing 101 as "Bringing New Customers" and Marketing 401 as "Bringing The Money." Here are Four Marketing 401 Ideas: Idea 1 It's equally important to protect, nurture and grow current customers as it is to acquire new customers. However, this must be done by carefully assessing where the business is in its life cycle. It's all about finding...
Spa Finder's Top Ten Spa Trends for 2007
December 9, 2006
Sleep - A New Dawn in Spa Health Exercise, good nutrition and stress management have long been the domain of spa programs. Now healthy sleep is being added to the curriculum, inspired by the emerging field of sleep medicine, which has revealed that sleep has a profound effect on appearance, weight, and well-being—and that we, as a nation, are dangerously sleep deprived. Look for hotels and resorts to put even greater emphasis on creating ideal sleep environments through minimal light...
7 Key Brand Marketing Trends
December 7, 2006
Brand marketing agency Brand Keys been monitoring the direction and speed of change in consumer values, and they have released their predictions for the seven key trends in loyalty and brand marketing. An ongoing emphasis on engagement Engagement means getting and keeping the attention of prospects and clients)Continuing to insert itself between traditional marketing activities and an increasing demand for return on investment assessments, engagement will occupy a good deal of marketers' and advertisers' attentions. More reliance on consumer-generated content...
