Everybody is doing it! Target, CVS, Walgreen’s, Wal-Mart, Kmart, Dollar General, Dollar Tree, Family Dollar, Dollar Deals, Claires Accessories Boutique, Victoria Secret, your local favorite department store chain and now add Payless Shoe store to the list. Do you know what it is? Can you give it a try and guess? Its makeup , skincare, spa and body care and beauty supplies like false eyelashes, tweezers, makeup brushes and sponges. Do you sell them? Do you offer a fabulous and...

All over the country men are flocking slowly but nevertheless flocking to spas and salons for a taste of what we have to offer. Now’s the time to celebrate and promote to them. It’s not just about women ...make room for daddy. What can you sell to them? Let me count the ways. Services that offer a tune up are important but so is the retail. If you sell it, they will buy it. Don’t just wrap up a gift...

The marketing world in is broadly governed by a number of macro-themes: the impending American economic slowdown and the continued rise of interactivity, personalization and mobility of marketing efforts, fuelled by the evolution of digital technology. The coming year will also, if prior years are any indicator, witness small but significant leaps of innovation and several perception-changing strategies and tactics. 1. The American Economy At the end of 2007, many economists had already indicated that the US economy was headed...