2010 is about running a smart business in an ever changing landscape. Join these top luxury spa directors from Montage and St. Regis as they share their realistic but positive feedback on how to successfully operate a spa in challenging times. Julie and Valory co-teach UC Irvine's Introduction to Spa & Hospitality Operations course.

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Spend an hour in this lively webinar and walk away with numerous strategies to invigorate your spa sales and marketing efforts. Take a new view at your marketing (communication) efforts, your brand and your value proposition in the marketplace. Explore what new sales strategies are working in the current market and how industry trends are defining the new product mix. Learn new industry best practices for promoting your spa and maximizing revenue.

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Valory Reed


Julie Raistrick


Deborah Evans

Speaker: Jane Iredale, President & Founder,
jane iredale - THE SKIN CARE MAKEUP®
Sponsor: jane iredale - THE SKIN CARE MAKEUP®

I promise, it really is easy being green! With respect for profitability, I'll address the specific challenges, concerns and undeniable rewards that come from "up-greening" your wellness center. In addition to the small steps that you can take right now, I'll discuss design considerations, sustainable resources and equipment suggestions that will allow you and your customers to contribute to the environment in a more meaningful way on a daily basis.

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Jane Iredale

Speakers:

• Peter Anderson, Principal, Anderson & Associates, Instructor, UC Irvine Spa & Hospitality Management
  
  
• Deborah Evans, Principal, Deborah Evans & Associates

This 60 minute virtual presentation includes a wealth of information essential to the healthy functioning of your business, including:

• RETAIL, INVENTORY AND MERCHANDISING: Understand retail and professional inventory management tools such as assortment plans, inventory turns and knowing when to move out merchandise, set open to buys and how to evaluate stock to sale and maximizing purchasing
  
  
• PRACTICAL TIPS: Revenue-building and cost-cutting strategies you can implement immediately to navigate in these uncertain times

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Universal Companies

Peter Anderson


Deborah Evans

Speaker: Jane Iredale, President & Founder,
jane iredale - THE SKIN CARE MAKEUP®
Sponsor: jane iredale - THE SKIN CARE MAKEUP®

During this 60 minute virtual seminar you will learn:

• The true value of your square footage
• System selling and interactive marketing strategies
• How to profit from bridal and seasonal trends

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Jane Iredale

Speakers:

• Peggy Wynne Borgman, CEO & Founder, Wynne Business
  
  
• Lisa Starr, Senior Consultant, Wynne Business
  
  

Part One: Increasing and Protecting Revenues

Topics covered:

• The lasest sales and marketing tactics that are working for spas across the country right now
• Employee sales skills--training, now more than ever!
• Holiday promotions that work during a downturn

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Part Two: Making Tough Choices

Topics covered:

• Setting goals for trimming overhead: where to cut, and when?
• Improving cash flow in your operation
• Protecting your highest-return expenditures to ensure revenue

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Peggy Wynne Borgman

Lisa Starr

Speaker: Pam Pesetti
Sponsor: UC Irvine Extension

Spa Managers and Directors: You can't miss this opportunity to learn the following principles to boost product sales:

• Design, purchasing, merchandising, staffing, and customer service decisions are dependent upon understanding your spa's image
• Image indecision leads to overbuying
• Merchandising is connected to all aspects of the spa
• Your image is what your customer says, not what you promote
• "Less" is often "more" in a spa setting
• Cater to primary market and consider secondary markets

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University of California, Irvine Extension

Pam Pesetti

Speaker: David Fowler, CEO of Wellness Enterprises
Sponsor: Wellness Enterprises

This 50-minute presentation covers the following topics:

• Understanding the role hydration plays in supporting skin health and appearance
  
  
• Explore new frontiers in water therapies and technologies

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Wellness Enterprises

David Fowler

Speaker: Vincent Jimno, Executive Director, Nevada State Board of Cosmetology
Sponsor: Wellness Enterprises

This 55-minute presentation could literally save your spa business. It covers the following topics:

• The challenges of maintaining sanitary conditions in a spa environment
  
  
• Adhering to OSHA Guidelines
  
  
• Developing spa infection control standards

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Wellness Enterprises

Vincent Jimno

Speaker: Roger Sholanki, CEO, Book4Time
Sponsor: Book4Time

In this Webinar you will learn about the latest innovations in software and technology trends influenced by some of the nation’s largest spa operators. You'll learn first hand how the next generation of spa software can help you improve customer loyalty, increase sales and build a cohesive business model. Topics include:

• Review of latest software and technology trends shaping the spa industry.
  
  
• Is online booking the right strategy for your business? If so, when is the right time to implement? What to look for in a product?
  
  
• Want to increase retail sales? Learn about latest developments in e-commerce and inventory management practices.
  
  
• A look cross-channel marketing tools and how it can help you improve customer loyalty and service.
  
  
• Top 5 things to consider when purchasing software for your spa

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Book4Time

Roger Sholanki
CEO, Book4Time

Speakers: Pam and Harry Williams, founders of Spa Business Associates, Inc.
Sponsor: Universal Companies

This 50-minute presentation covers the basics of creating a successful business plan:

• Learn why having a comprehensive business plan can give you an edge in the development of your new spa
  
  
• Gather valuable information about the spa industry while defining your mission, goals and objectives
  
  
• Use your plan to get bank financing, an equipment lease, and secure investors

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Pam and Harry Williams

Speakers:

• Crista Stark, VP of Spa Development, OAKWORKS®



• Robert Mishkin, Co-founder, Comphy Co.

Guests' expectations of treatment rooms have changed dramatically in the past decade. Join spa industry veterans Crista Stark from OAKWORKS® and Robert Mishkin from The Comphy Co as they share their insights into tranforming a treatment into a comprehensive spa environment.

• Creating the "perfect" treatment table - a combination of the table, storage, padding, linens and bed coverings
• What's new in treatment table design - innovations in comfort, functionality, and aesthetics
• Going Green - factoring your spa's total environmental impact

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Crista Stark

Robert Mishkin

Speakers:

• Kim Collier, Founder, JAMU Asian Spa Rituals (USA) & ESENS Scents & Elixirs (Bali)



• Paul Telford, Director of Spa & Recreation, Kahala Hotel & Resort

According to ISPA 2007 Spa Industry Trends Report, Spa-goers are drawn to indigenous treatments and products. Kim Collier shows you how mixing textures, aromas and sounds with meaningful story-telling help forges connections to people, places and traditions.

• Learn about Spa Treatments from around the world – a global perspective on authentic spa ritual
• Explore trends and traditions in touch therapy
• Profit from the Success Stories of Top Resort Spas

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Kim Collier

Speaker: Nina Curtis, President the Nile Institute and Curtis Communications
Sponsor: University of California, Irvine Extension

Listen to Nina Curtis as she shares the 'secrets to her success' on becoming an entrepreneur. With over twenty years in the personal care and spa industry, Nina guides you on the entrepreneurial journey to success.

• Capture the Entrepreneurial Spirit
• Cultivate the Stuff That Entrepreneurs Are Made Of
• Explore the 'Entrepreneurial Way'
• Create Training, Resources and Skill Sets Like An Entrepreneur
• And Much More...

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Nina Curtis

Speaker: Hugh Jones, CEO of HUW Enterprises
Sponsor: HUW Enterprises

Join Hugh Jones as he shares his experience developing and managing medical spas. A veteran of over 60 spa projects, Hugh will walk you through the process of successfully opening your medical spa.

• Avoid the common development pitfalls
• Optimize your square footage: make a big impact in a little space
• Type your chat questions to Hugh in "real-time" during this live interactive event

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Hugh Jones

Speaker: Dr. Melissa Grill, acting Wellness Director of Blue MedSpa
Sponsor: elementals health & wellness systems, inc.

This 50-minute presentation reviews the financial and client health benefits of offering nutrition and weight management programs.

• Leverage the demand for wellness services and your client relationships to generate revenue from products and programs that they would rather purchase from you as a trusted professional.
  
  
• Learn what defines a "wellness program" and what it means for your business and your clients
  
  
• Avoid stumbling blocks and create a program for success that is easy to implement, drives revenue, and sets you apart from the competition.

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www.elementalshealth.com

Dr. Melissa Grill

Speakers: Fran Fields, Principal of Feed-Back Research Services and Nancy Griffin, CEO, SpaTrade
Sponsor: Feed-back.com

Join Spatrade's Nancy Griffin and Fran Fields, Principal of Feed-Back Research Services, for a candid "real world" analysis of the U.S. Medical Spa Industry.

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www.feed-back.com

Speaker: Peggy Wynne Borgman and Lisa Starr

Peggy Wynne Borgman and Lisa Starr

Listen to American Spa Expo speakers Peggy Borgman and Lisa Starr as they deliver their 2006 Conference Wrap-up

Listen to Recording

Speakers: Douglas Preston, CEO, Preston Inc. and Keith & André West-Harrison, Strategic Partners, Preston Professional Consulting and Education
Sponsor: Preston Inc.

As the operator of a day spa, salon, or esthetics clinic you've no doubt by now discovered one undeniable reality: that hard work and huge sales doesn't always mean a decent income for you.

In this business improvement Webinar, Douglas Preston of Preston Inc. covers the top 7 reasons to have your own brand through Private Label.

In the competitive day spa and on-line retail markets, branding your own line is one of the few ways to make a profit and build loyalty from your customers.

Former New Orleans Miss Celie's Spa Orleans owners Keith & Andre West-Harrison discuss their spa's move to a "Spa Orleans" brand. The simple process created much needed revenue and a 300 percent increase in retail sales!

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Douglas Preston

Keith & André West-Harrison

Speaker: J'Amy Owens

J'Amy Owens

SpaTrade's Nancy Griffin interviews "Retail Diva" J'Amy Owen about her upcoming keynote speech at the American Spa Expo.

J'Amy shares highlights from "Love For Sale"--her unique point of view of the spa industry as the "front line of the emotional Red Cross".

Explaining the reasons why millions of Americans are flocking to spas, J'Amy reviews the factors that contribute to a compromised state of emotional and physical health, and how spas are helping. She presents her spin on current and future spa trends, and offers branding and positioning tactics to take advantage of them.

Don't miss the unique opportunity to gain insights from one of America's top retail experts.

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Speakers: Blu Spas Consultant Team & SpaTrade CEO Nancy Griffin
Sponsor: Blu Spas

Blu's Top Picks for Spa 2006! Want to know the hottest new trends in the coolest spas around the globe? Blu Spas' Anne Emich Patton states: "Join the Blu team and learn how to "go green," or discover how the emerging "Culture of Giving" can transform your spa operation one service at a time! We'll talk fitness and philosophy, botox and branding. Don’t miss this relaxing (kick off your shoes), and lively (we'll keep it fun) hour of spa news from our views!"

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Anne Emich Patton

Nancy Griffin

Speakers: Phil Klement from Sanijet® Pipeless^TM Hydrotherapy, author, and trainer Steve Capellini of The Royal Treatment, Norah Jachimowicz with Cynosure Laser & SpaTrade CEO Nancy Griffin
Sponsor: SaniJet Pipeless Hydrotherapy

Join Sanijet's VP of Sales Philip Klement, along with author Steve Capellini of the Royal Treatment, and Nora Jachimowicz, Special Events for Cynosure Laser, as they educate you on the latest and greatest in spa equipment. These speakers address hot-button safety issues, discuss flexible equipment options, and focus on return on investment.

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www.sanijet.com

Phil Klement

Nancy Griffin

Speakers: Blu Spas Consultant, Anne Emich Patton & SpaTrade CEO Nancy Griffin
Sponsor: Blu Spas

Nancy Griffin, Blu Spa's Ann Emich Patton, and Sara Whisler discuss what is moving in the world of spa products. Learn what's new and hot in skin care, body care, sun care, and lifestyle items. A retail wizard, Emich-Patton shows you how to select the right products create an environment where products sell themselves!

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Anne Emich Patton

Nancy Griffin

Speakers: Spa Finder President Susie Ellis & SpaTrade CEO Nancy Griffin
Sponsor: Spa Finder

This is Spa Finder's third annual forecast of the issues and innovations that will shape the world of spa in the coming year.

SPA FINDER'S TOP TEN SPA TRENDS TO WATCH IN 2006

• McSpa
• "Spa I.Q." on the Rise
• Home Sweet Spa
• Water, Water Everywhere (Again)
• Medical and Sanctuary Tourism­New Reasons to Travel
• The Yin of Luxury and Yang of Discount
• Macho, Macho Spa
• The Pendulum Swings Back to a Pure Spa Experience
• Ohmmm Online
• Fun on the Spa Menu

Ellis, a 25-year spa industry vet, is excited to share Spa Finder's 2006 trends with SpaTrade's membership: "Our goal is to provide a glimpse at the trends that are taking shape in one of the world's most influential 'trend-making' industries."

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Speakers: Cheryl Whitman and her team of medical spa experts
Sponsor: Beautiful Forever Medical Spa Consulting

Do you have the knowledge to open and run a successful medical spa? As one of the pioneers of the medical spa industry, Beautiful Forever Medical Spa Consulting Firm does. With over 100 years of combined industry experience, Beautiful Forever has recently created the Medical Spa Success System.

Join Cheryl Whitman and her team of medical spa experts for a one-hour web presentation that reveals how you can join the medical spa revolution. With a "Keep-It-Simple" approach, those that tune in to this unique and informative webinar will learn how to:

• Create A Unique Concept & Brand
• Find the Best Location
• Choose Treatments and Products
• Hire the Right Employees
• Market the Spa
• Operate Efficiently
• Handle Legal and Insurance Issues
• Obtain Financing

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Speakers: Peggy Wynne Borgman, CEO Preston Wynne, Inc. and Holly Stiel, CEO, Stiel Media
Sponsors: Preston Wynne Success Systems and Stiel Media

According to a startling article in Harvard Business Review, a recent study demonstrated that customers who were *emotionally* satisfied by a company's customer service exhibited the highest rate of loyalty, retention and profitability, whereas customers who were "technically" satisfied by a business exhibited the same retention rate as customers who were *dissatisfied*. In other words, unless you deliver soulful service that speaks to and from the heart, your customers will be no more loyal than if you had delivered sub-par service. It's not enough to be effective and efficient! If you want to emotionally satisfy your customers, Sales with Soul offers an easy-to-implement map, full of fresh insights.

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Wynne Business

Speakers: Peggy Wynne Borgman, CEO Preston Wynne, Inc. and Holly Stiel, CEO, Stiel Media
Sponsors: Preston Wynne Success Systems and Stiel Media

This spirited, interactive presentation shows how your staff can "give the most to get the most" out of every customer transaction. Not just another sales or service pep talk, this important webinar explains the seven key service steps that drive optimum loyalty, referrals, and sales. Not only will your spa enjoy higher sales and retention by Selling with Soul, your employees will be happier and more fulfilled. Don't miss this valuable opportunity to learn how to take your business to the next level of success.

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Wynne Business